What Is Organic SEO?
What is Organic SEO? And why should you use Organic SEO Services for optimizing your business site?
This article does not mean you have to use the services of professional and quality SEO services from us or any other. Instead, it is more on education for insight into optimizing your business website.
Yes … If you have a business, and a website as one of the marketing strategies, implementing Organic SEO is important.
You know, how important it is for users to visit your website. After all, that’s where they can learn more about your product, service, and brand.
But what if you don’t get the website traffic you need, to increase your business presence online?
First, applying Organic SEO techniques does not guarantee that your business will become immediately successful.
However, it can and will ensure that your website ranks high on search engine results pages (SERP).
That means you can get more traffic. Which is the potential to be directed at conversion?
If that’s something you’re after, read further to learn about the basics of organic SEO, examples of organic SEO techniques, and how this is a game-changer for your business.
Common Questions Related To Organic SEO
What is meant by SEO?
SEO is a series of techniques in increasing the number of visitors through organic search. SEO stands for Search Engine Optimization. Part of a digital marketing strategy.
What is organic SEO?
Organic SEO is an online marketing strategy that consists of more detailed sub-strategies, such as keyword research and link building. To push your website ranking at the top of the organic search engine results page. Or get a visit from the results of searches without paying anything.
Why is organic SEO important?
Organic SEO is very important! Because 75% of users never go beyond the first page of search results which is very surprising. That is if you don’t have a high ranking, you guessed it – your website won’t get any large amount of traffic. This means that your site will have difficulty bringing in sales and leading to business success.
How does Organic SEO work?
How organic SEO works? I will explain this through this article. This includes the basics, factors, techniques, and everything related to it. So keep reading.
Basic Explanation Of Organic SEO
Companies need to pay attention to organic search engine optimization. Because users depend on search engines to find what they need. More than 90% of online experience starts with search engines, like Google.
If you don’t appear at the top of the organic search results, you will have difficulty succeeding in the online world. Meanwhile, all businesses now tend to move online.
Organic traffic captures more than 50% of revenue. Not to mention, search engines provide conversion rates that are eight times higher, than traditional marketing. Search is a valuable marketing channel waiting for income for your business.
You just need to start optimizing your site; for organic SEO.
Google’s Relationship With Organic SEO
Let’s talk about how ranking in search engines works and how organic SEO and Google are connected.
Before we talk about organic SEO, it’s important to understand Google, and why it plays a big role in your organic SEO strategy.
Google as a search engine has the responsibility and a large capacity. The main purpose of this most popular search engine is to ensure that when a user makes a search query, it will provide the most informative and useful results.
Google wants the results it sends to be an all-encompassing resource. Which matches the user’s search intent – information they want to find when searching online.
Not only that, but Google also cares about the experience that users will have on the website. So, Google also sees things; for example, the User Experience given by the website, page speed, and dwell time on the website.
- User Experience; The experience or quality of user visits to your website
- Page Speed; How fast your website pages load
- Dwell Time; How long does the user spend on your website
All of these factors, play a big role in organic search ranking. When your site appears on SERPs.
How Does Organic SEO Work?
If Google’s main goal is to provide the best results for users, the purpose of organic SEO Services should be; to create websites and content that deserve Google’s top rank.
If you want your website to rank high in SERP, you need to implement organic SEO. Or use the services of Quality Organic SEO Services.
Organic SEO strategy consists of techniques that work thoroughly to meet every factor to increase the website’s existence.
Some Organic SEO Strategies Include:
- Keyword research: Research the keywords that you have to target. So, your website appears at the top of the SERP, when people search for keywords and phrases related to your business.
- Quality content creation: Create various types of content to target valuable keywords for your organic SEO campaign.
- Create an internal link profile: Ensure that your site pages include links to other pages on your site. So the search bot can crawl and index your site properly.
- Add multimedia content: Add visual elements such as images, infographics, and videos to your site’s pages, to attract visitors and encourage them to spend more time on your site.
- Make sure your site is easy to use and aesthetically pleasing: Simplify your site’s navigation, so visitors can find information quickly and efficiently, ensure buttons and forms load correctly, and update your site’s design.
- Optimize page load time: Make sure your site’s pages don’t take longer than two or three seconds. This is useful to prevent people from leaving or bouncing off your site.
- Add image alt tags: Add descriptive text to your images in the code to ensure that Google can understand what an image is and how it relates to the content.
A series of these techniques, working together to tie values in Google’s ranking algorithm, can help your website rank higher in SERPs.
Organic SEO Strategy: 5 Steps That Will Improve Site Ranking On SERPs
Now you begin to know what organic SEO is. You might be wondering, how to turn that information into an effective strategy for your digital business.
Let’s deepen, your insight into the 5 steps of effectiveness in organic SEO strategies. Which can ensure you will bring your website better in the eyes of Google. The following are;
STEP ONE: DO RESEARCH KEYWORDS
Keyword research is fundamental. Indeed it is the basis of an effective organic SEO strategy.
When you do keyword research, use tools like keywordtool.io or other tools to identify valuable keywords for your business and industry. Start by entering keywords that are related to your product or service.
Ideally, you would choose keywords that have high search volume and low competition – this is a secret savior when it comes to searching for effective keywords.
From there, you can see variations of these keywords, search volume, competition, and the cost per click value.
When you choose keywords, you should consider targeting various short and long-tailed keywords.
Short-tail keywords are more general keywords like “Embroidery Services.” Long-tail keywords are more specific keywords and phrases such as ” South Delhi Embroidery Services .”
As you can see, these keywords are very different and attract searchers with different intentions.
If you run an “embroidery services” business and write pages that target the keyword “embroidery services,” you will have a very difficult time ranking for those keywords in search results.
Why? Because thousands of other embroidery services also try to rank for that same keyword.
You can imagine, the search volume is very high for keywords, but so is the competition.
On the other hand, if you write a page that targets the long tail keyword “Embroidery Services in West Delhi ” you will have a much easier time ranking because not every Embroidery Services service will create content about that keyword. The search volume is much lower, so is the competition.
See why keyword research is so important?
SECOND STEP: CREATE CONTENT TO TARGET YOUR MOST QUALIFIED KEYWORDS
After you choose a list of keywords that will effectively target your audience, it’s time to start writing.
Google ranks this content in search results, so as we mentioned before, it’s important that this ‘MUST’ be informative and useful for readers, to get the best organic ranking.
You can choose to publish various types of content to target your keywords.
For example, a blog allows you to publish a steady stream of fresh content, which Google likes.
You can also publish long-form content, which is usually more than 2000 words in length. Google also likes long-term content! because this proves that you are an expert on the topic.
Whatever type of content you choose to write, you should try to provide users with the best possible information about your target keywords.
THIRD STEP: ADD MULTIMEDIA TO YOUR CONTENT
One of the most important organic SEO tips is to add multimedia to your content like images or videos. Even though multimedia may seem trivial, it goes beyond that. There are many tools for adding multimedia to your content.
First, when we say multimedia, we talk about images, infographics, and even videos. This kind of content is great for breaking long walls of text and helping users stay engaged on your page.
But how can multimedia benefit your organic SEO strategy?
When you get users involved on the pages of your site, you keep it on your website for longer. As we mentioned before, residence time, or how long users stay on your website, is an important Google ranking factor. This is the main point!
Any small additions to your page that help keeps users on the site for just a second for the entire stay, can benefit your search ranking.
STEP FOUR: OPTIMIZING THE PAGE SPEED SITE
We also mention that page speed is another Google ranking factor, and for good reason. Remember how it was said before, Google wants to provide the absolute best results for users?
More than half of search engine users, 53 percent to be exact, will leave your website if it takes more than three seconds to load. Even though it sounds like a very high speed, it is not uncommon in the current technological era.
Here are some organic SEO tips to consider, when you try to increase your page speed:
- Compress your images: Even though large images look beautiful on your website, they often hinder your page speed. There are several offline and online tools to resize your image and still make it look beautiful!
- Reduce the number of redirects: If your website has a lot of redirects, it can slow down your page speed. Because the server finds two separate pages, the page to be redirected, and to the destination page.
- Browser caching: Browser caching stores website resources on the local computer when people visit your site. This frees up space to load your pages faster. Because browser caching “remembers” resources instead of downloading them again when visitors browse your site.
These are just a few solutions to optimize page speed. In Professional Website Development Services, there are many more strategies. One of them, the use of a high-quality hosting server.
STEP FIVE: OPTIMIZE YOUR INTERNAL CONNECTION STRUCTURE
When you create an internal link structure on a website by linking other pages, you make it easier for Google to crawl your site.
For Google to determine whether your page is worth ranking, the search bot must first crawl it. Crawling allows them to note what keywords your content is targeting, what your images describe, and more.
If you want Google to have an easy time finding and crawl all the pages of your site, it is very useful to create a strong internal link structure. This is one of the keys to Organic SEO techniques.
You can do this by simply linking to other pages in your site’s content. For example, if you talk on one of the service pages about how easy it is to remove the carpet you are selling, and you have just written a blog about how to do it, you can link to your blog on that service page.
Likewise, you can link to your carpet product page on your blog.
When working to do organic SEO best practices, you will want to do this with all the pages of your site. And ensure that they are all linked on at least three pages of your website for optimal internal link structure.
Also, you want to consider the hierarchy of your website pages when linking internally.
Ready To Apply Organic SEO Techniques?
Want to start reaping the benefits of custom organic SEO techniques? And supported by the maximum Off-Page SEO strategy? This is how it works more broadly and is complicated.
If you feel confused after reading this five-step strategy process, you may be nervous about accepting the challenge. Do not worry, we know you can do organic SEO yourself.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.