What Is On-Page SEO?
In contrast to the Off-Page SEO strategy, which seems to be beyond your control. On-Page SEO is in your complete control. Because this concerns the components of your website. So you can freely apply all components of SEO On-Page. And one more, On-Page SEO is part of the advice from Google. Making it easier for search engine algorithms to recognize the image of your website.
So, when you have done all parts of On-Page SEO, you can sit quietly. Because the ranking potential has been fulfilled. When you have created important, unique, original, quality and great content, the search engine algorithms will surely know that. The website will automatically get the best ranking.
Meanwhile, Off-Page SEO is more on the tick to boost the popularity/authority of the website. There is an attempt to increase the ranking, exceeding the actual level.
Also Visit: SEO Agency
Of-Page SEO Basics
We have almost entered the specific part of optimization on the website. For an analogy, if you imagine SEO as a bowl of meatballs, off-page SEO plays from the outside, become a seasoning! And the main content is On-site SEO.
- Content (content)
- Technical matters
When Is On-Page SEO Done?
On-page SEO must be done since your website is still in your imagination. Starting with planning. Both in determining the domain name, hosting, website design to be displayed.
Some things require pre-setup, (eg. page structure, HTTPS, SEO Friendly domain name, page speed optimization), other activities are needed occasionally – you should consider optimizing on the page, every time you publish new content including articles posted on blogs.
Until when? On-page SEO never ends. Whatever activities you do on the website, must be optimized. In fact, when your site has been ranked #1, in search results. Because SEO is an ongoing process.
If you don’t, your competition does it. Then automatically, you will sink again. OMG! …
Who Should Do On-Page SEO?
Anyone who has a website, blog, online marketer, or SEO specialist. Anyone who tries to get a website ranking in a search engine.
Factors And Components Of On-Page SEO
The optimization of the site consists of many steps.
Here is a list of 12 important on-page SEO factors. And that has a direct or indirect influence on the success of your website.
- Websites that can be crawled – websites must be crawled and indexed by search engine algorithm robots.
- Site architecture – there is a clear structure and logic in the page architecture
- Quality outbound links – websites must link to high-quality external resources
- Website speed – pages load quickly on all devices
- Mobile-Friendly – site pages can be rendered and accessed perfectly on every device and browser correctly.
- Use of HTTPS – the site is secured and has an SSL certificate.
- User-friendly URL – simple and UX-friendly URL address.
- Well-targeted content – pages must target specific search intentions
- Keyword optimization – the page uses appropriate keywords in proper places
- Image optimization – images are optimized for search engines
- Readability and UX – this text is well optimized, easy to read and UX-friendly
- Clickthrough rate – the page has optimized the title tag and meta description
Things like HTTPS or page loading speed are confirmed ranking factors. That means Google uses it directly in their ranking algorithm.
But many of these, are not used by Google, or at least not directly.
Different Opinions About Outbound Links
There is a sharp debate among SEO Experts as to whether things like CTR or outbound links affect rankings. However, we don’t need to follow the debate, just decide logically.
The problem is – whether Google uses these factors as a ranking factor or not, it matters! Because improving the overall user experience and provide value for website visitors is important.
So anything that makes users comfortable, makes it easy, and provide great user experience, will be a point that search engines can potentially use for ranking.
Note: There are hundreds of ranking signals. But, no one knows what 100% certainty is? And how does it work?
People at Google are very secretive about their formulas. This is to prevent possible abuse. They provide official statements/confirmations only about some partial aspects of their algorithm. Although not all the factors mentioned in this guide are ranking factors, they all correlate with higher rankings. This means, that, a high site ranking, usually has very good results in the optimization field on the page.
According to Cyrus Shepard, These lists the factors of great SEO success; supported by case studies, expert opinions, and statements from Google.
In the following chapters, it will be mentioned, step by step through all the factors mentioned above.
Let’s start with the technical factors of On-Page SEO.
On-site SEO consists mostly of technical optimization. For many people, it’s something complicated, but after knowing the basics, it’s actually not that difficult.
Check Robot Accessibility And Indexation Pages
The accessibility of your site is the basis of technical SEO. The search engine crawls web pages and indexes them into databases to show results that are most relevant to users.
How do you understand if your page is indexed? The answer, using Google Search Console. If you don’t use it, set it now!
How To Use Google Search Console
To connect to Search Console, you must register with a Google account and verify your domain.
In the past, you had to verify all versions (Http: //, https: //, www, non-www), now all you need is to verify your ownership via a DNS record which is quite easy to do. You can follow this step-by-step guide.
Domain Properties – Most people who use Search Console choose the domain property option. You will get information about the performance of your entire website on Google. This includes all URLs, subdomains and web protocols (Http: //, https: //, www).
Search Console helps you analyze keyword rankings, CTR, possible Google finally, and site indexing.
How Do You Check If Your Page Is On Google?
Open Google Search Console. In the Coverage view, select “Excluded” and check to see if there are pages to be indexed in that list. If you optimize a website, it will be known and often be here. You might see many pages that are excluded. Maybe not a problem. Search Console will show you all the excluded pages. And it’s up to you to decide whether or not the pages listed should be indexed by Google.
You can see a page like this:
- Automatically generated URLs in your CMS – / embed /, / feed /, / wp-admin /
- URL using the parameter -? Ref,? Tag? Utm
- Pagination page -? Page = 2, / page / 2 /
Don’t worry. You don’t need this page to be indexed!
But if you see important URLs from landing pages, blog posts, categories, or products, there might be a problem. This problem can occur. Because there is an error on the website (the “noindex” attribute is misplaced) or a more serious problem. Like duplicate or thin content.
If this seems to be a problem, try to find a possible reason (there is a great guide to indexation problems by the Hobo Agency). Or use professional services to help you.
Tip: There are other quick ways to see if your website is indexed. Just use this search operator on Google:
- To see the estimated number of pages indexed: pages: yourdomain.com
- To see whether a particular page is indexed: site: domainanda.com/page
Use the URL in the Google browser.
If you see the number of pages indexed is very suspicious. Or you don’t see the page at all, you might have problems with indexation. There is no index at all, are all important pages indexed? Okay, let’s discuss.
Creating The Perfect Site Structure
Site structure is one of the things that you need to think about. In fact, before the launch of the website. Because it might be difficult to edit it in the future.
To have a good and easy to understand page structure, it is very important for two main reasons:
- This helps to make the site more crawler friendly
- This helps improve the user experience
Let’s look at the specific steps you can take to have a well-optimized website architecture:
If you have a large website with thousands of pages, you can use a sitemap. A sitemap is a simple (usually .xml) file with the URLs of all your pages. This helps the crawler to find all the pages you want to be crawled and indexed.
Below is an example of a sitemap produced by the Yoast SEO plugin for WordPress.
There is a lot of wrong information when talking about sitemaps, so keep these things in mind:
- Having a sitemap is not a ranking factor! And that doesn’t give you “extra points” from Google
- If you have a simple information website, you don’t need a sitemap. Google can crawl and index your content without a sitemap.
Depth Of Structure
The website structure must not be too deep. Thus, search engines can crawl all-important content easily. And people can find the desired content quickly.
When designing website navigation, use what is called the three-click rule :
- Your website user should be able to find any information, with no more than three mouse clicks from the homepage.
There are two types of links that you must use in this:
- Structural links (e.g. Navigation in menus and footers, breadcrumbs, calls to action) – they run vertically based on the page hierarchy
- Contextual links (e.g., Link in text, read other links) – do not depend on the hierarchy
2. The depth of the structure is closely related to internal links.
3. Let’s look more closely at the importance of internal links.
Internal links are the best way to keep readers on your site. They increase user interaction. And bring added value by offering appropriate resources or pages.
Internal links also tell the search engine which pages are important. And how to get there.
Note: There are other aspects of internal links that you should consider – the anchor text (anchor text). This carries important information about the content of the linked page.
When talking about blogs, the best way to use internal links is to follow the cluster topic model. It helps to “group” relevant posts, topically and gives an edge to the most important content.
There are two main types of content in the topic cluster model:
- Pillar content – post a long-form or page that addresses the topic broadly
- Content cluster – supports blog posts that explain sub-topics in detail
Here is an example of internal links in one topic cluster:
How Many Internal Links Should You Use?
This largely depends on the length of the text. Some internal links on the same page are really good for SEO, just make it look natural and not too extreme. For example, see how many internal links we use in this guide. Lots! As long as the internal links are relevant and provide good UX for the reader, you don’t need to worry about the numbers.
Pro tips: If you run a blog, see your latest article. And check how many links point to other pages on your website. If there isn’t, check if there are posts on your blog that might be relevant to the reader. If yes, connect them! Make this process part of your routine before publishing the article.
Now comes to the external links.
Links To Quality External Resources
Many SEO newcomers hesitate to link to other websites. They think their “link juice” will spill over to other websites and their authority will suffer.
The truth is, linking can actually benefit you.
John Mueller at Google responded in the Webmaster hangout :
“Our view is that external links to other sites, so links from your site to other people’s sites are not specifically a ranking factor. But it can give value to your content. And in turn can be relevant for us in the search. “
This great case study from Reboot Online shows that outbound links can be used as a ranking signal by Google. In short, they created 10 websites that focused on artificial keywords. Five of them link to other official websites. While the other 5 don’t have outbound links.
After a while, a website that links to another site ends up with a higher ranking when searching for the word specified on Google.
Of course, linking must meet certain requirements:
- It must be done in moderation
- You need to link to a quality website (not shady, spam, low-quality junk)
- It must be natural and relevant
There is another benefit to outgoing links: what you link to is a signal about your page.
YOU MAY ASK: HOW MANY LINKS ARE OK?
The only advice in this matter is – use your common sense and think about the reader. Articles that look like this are definitely not a good UX:
One last thing – be careful what site you link to.
Legitimate websites, tend to link to other legitimate websites, will never link to low-quality spam websites. In this way, it’s easy enough to detect a network of spam websites. Show Google that you are a “network” of legitimate sites.
Increase Page Load Speed
Page speed is a ranking constituent, and the reason is very clear. In this fast era, no one wants to wait for information from a site. If other options are faster. What happens if you open a page and wait more than, say 3 seconds? You might press the back button and look for other results.
Google collects these signals. Then, consider it in their algorithm. To test page speed, you can use PageSpeed Insights from Google. In addition to the speed score, you will also get tips and hints. About how to increase site speed.
Google really helps, through the various tools they provide. Especially in on-site SEO optimization.
TIP: PageSpeed Insights will only display results for one page at a time. Therefore, the results only apply to pages where the URL you entered into this tool. So, choose several types of pages (homepage, blog post, product page) and test them all.
Don’t forget that with mobile-first indexing, Google sees your web “through mobile devices”. Therefore, pay attention to the page speed of the mobile version.
Note: It is almost impossible to score 100 on a mobile device. We haven’t found any pages yet), so don’t worry too much about that. Try to get out of the red zone. If you use WordPress, the use of the plugin will affect page speed. So do it wisely. Consider what is truly important.
To implement all technical things perfectly, you might need a developer (unless you know something about HTML / CSS elements or DOM elements). On the other hand, there are things you can do, even if you are not a web developer. For most users, sticking to these best practices will be enough to keep the website speed at a satisfactory level:
Choose The Right Web Hosting
Hosting has an important result on page speed, so make sure you select a reliable provider.
You don’t need to worry about milliseconds, but don’t expect exceptional performance from providers that offer hosting with $ 0.10 / month.
THINGS YOU SHOULD CONSIDER:
- Location server
This is one of the most important things in terms of page speed. Image files that are too big take a long time to load. That can mean a few seconds in the SEO world. Therefore, you must optimize the image size and find the ideal balance between size and quality.
Also, don’t forget to compress the image file. You can try the TinyPNG tool. This is also part of the WordPress plugin. Large image files are the most common problem, causing slow page loading. Make sure it’s not your case.
Pro tip: Try to keep the image file size below 200Kb. And use lazy loading, if there are too many images on the page.
Enable Browser Cache
What is caching? Let’s discuss…
Every time someone visits your website, all elements are loaded. These elements are stored in temporary storage in their browser. This is called a cache. If they visit your site again, data can be retrieved from the cache. Caching ensures that your website will be much faster, for this type of return visit.
If you use WordPress, there are many great caching plugins that you can install. To take advantage of the benefits of browser caching and speeding up your site.
Note: There are other types of caching that may drastically reduce your page load time, for example, server-side page caching.
Say you rent/have to host in India, but you also have many visitors from the United States. How can you ensure that the page will load quickly for everyone, even if the server is far from their location?
The answer is: Use the Content Delivery Network (CDN) to host your images or even pages.
CDN providers have servers on every continent, and serve your images or pages from the closest server to visitors, to make page loading as fast as possible.
Create A Mobile-Friendly Website
As we mentioned above, in most cases, Google’s first mobile index prefers mobile-optimized sites. There are several options for mobile: separate mobile sites or responsive design. Each has advantages and disadvantages, but the best solution for SEO and analytics now is the responsive version. Lower costs and better flexibility.
If you use WordPress, keep calm because most WP themes are built responsively. It’s rare for people to make themes unresponsive. To be sure, test your mobile friendly on Google tools. Or check for any issues in Search Console, the Mobile Uses section.
If your site is not mobile-friendly, there are particular steps you can follow:
- Install responsive themes – or hire a web developer to work on your website’s response
- Simplify the menu – make it clear on mobile devices
- Compress image size – this can significantly increase page speed.
- Eliminate aggressive pop-up windows – self-explanatory
- Optimize text – avoid long blocks of text and make sure the font is readable on the mobile
- Consider AMP – AMP (Accelerated Mobile Pages) is a technology that allows faster content distribution on mobile devices; This is very useful for news portals or blogs or websites.
- Secure your website
Website Security Level
Is your site safe and running on HTTPS? If you are still using HTTP: // ( which you shouldn’t be doing right now ), you might have some problems.
In 2014, Google announced that; HTTPS has become a (mild) ranking signal. In other words, having a secure website can help you rank better, especially if your page is compared to other pages of the same quality, but without an SSL certificate.
Besides, websites without security guarantees can harm other areas as well:
- Clickthrough rate
- Bounce rate
So clearly, – use SSL certificates for security and credibility.
Make URL Short And Simple
What is the URL of your page in search results? Do they help understand the content they contain?
The Following Is Some Of The Best Practices About Url:
- The shorter the better
- Separate words with hyphens
- Ideally, this should include focus keywords
- Don’t use numbers or other special characters
- The URL must be short and descriptive
First of all, it looks better and makes more sense to users. If we write a post about “20 Ways to Make Focus Keyphrase Yoast SEO WordPress”, the ideal URL might be: www.xyz.com/focus-keyphrase-yoast
On The Other Side, We Have To Avoid:
www.xyz.com/focus-keyphrase → Content does not address focus keyphrase on the page as a whole, only those related to the Yoast SEO Plugin.
www.xyz.com/20-focus-keyphrase-yoast → If at any time decide to add one more important thing to the post, the number in the URL will be wrong.
Second, if the URL is well structured, Google will create breadcrumbs to be displayed in the SERP snippet.
Tip: On WordPress, URL strings are generated automatically from the article title. This is usually too long, so make sure to shorten the URL before you press the publish button. After mastering on-page technical SEO, let’s dive into another important part of on-page SEO – content optimization.
If you don’t optimize your content for Google, people won’t find it. On the other hand, you don’t have to optimize just for search engines. You must focus on the reader and search engine, simultaneously.
Search For Your Keywords
Although most of the on-page SEO guidelines don’t deal with keyword research, it is an important step. When creating new content. So it is appropriate to have space here, for that.
Why is keyword research important? This helps you to:
- find new topic ideas
- find phrases that are popular, relevant, and easily ranked
- understand what people are interested in
The last point is very important! In the process of optimization on website pages. Keyword research will tell you what people are looking for (and how many of them). It also helps you to see the questions, what they have, and what phrases they use to find answers.
Based on this insight, you can start creating content. Which will be adjusted perfectly for your visitors. So, Google and visitors will like it.
Google has evolved over the years, as well as keyword research. At present, the focus is on these things:
- Quality content – keyword research (and SEO in general), will not help you. If your content sucks, great content must be the number 1 priority.
- Topical keyword research – keyword research, is no longer just about finding one focused keyword, but also about understanding the whole topic. And related terms and subtopics.
- Search intent – search volume and keyword difficulty are not the only things to focus on, when searching for keywords, be careful about the intent behind the request …
This then brings us to the next point …
Hit Search Intentions
Google gets better at understanding the results people want to see. Because they are really focused on this to improve service quality for users. It uses a machine-learning algorithm called Google RankBrain. Where they examine various searches and learn to fulfil the search intentions behind each request (artificial intelligence).
Traditionally, these are divided into 4 basic categories, search intent based on user behaviour:
- Navigation – a query that serves as navigation to a particular page that is in the user’s mind
- Information – general questions seeking information
- Transactional – questions that lead directly to online purchases
- Commercial – questions that initiate online purchases
So how do you know if your content meets the intent/purpose/intention of searching behind keywords?
In most cases, a very effective way to achieve the right search intentions, use Google keywords, to check results for which you want optimization. What do you see? Are there blog posts, store products, reviews, forum answers, news, interviews, pictures, or videos?
Why Is It Important To Know The Purpose Of Search?
Say you have an e-shop with rock climbing equipment. And you want to rank your best-selling rock climbing product page, for the keyword “best climbing shoes“. There is one problem – if you look at the search engine results page (SERP), you will see that there is no product page, instead, Google ranks climbing shoe reviews from various affiliate websites.
Google considers the search intent behind this request, as commercial, not transactional, so placing pages on this type of content. So, even if you optimize your product pages perfectly and create great content, you will most likely not get a ranking for the keyword “best climbing shoes“.
Optimize For Focus Keywords
SEO is not about making one keyword and placing it wherever possible. However, it is a common practice to choose one focus keyword and use it in the main page element. As; Title tags, title, body text, and anchor text. That does not mean, however, that you cannot use other keywords, and you cannot rank other keywords with your content.
Focus keywords, only help you focus content on certain topics. When doing keyword optimization, there is one simple rule: Don’t force it. If your focus keyword is “the best content marketing strategy for small businesses”, it would be crazy to use it in all page elements.
The same is true for matching keywords. Google understands that “cheap running shoes”, “and” budget running shoes “mean the same. So relax! Don’t fill your page with the same phrase over and over again. Only, because that is your focus keyword.
Meta Title And Description Tags
This is the best practice for using focus keywords in the title tags of your pages. Think about your potential visitors. If they are looking for “homemade ice cream”, they might expect keywords to appear in the website’s title.
The same is true for meta descriptions. Remember that Google can replace your meta description with random text from your page if it is more suitable for users.
Note: Both of these elements greatly affect your clickthrough rate, so make sure they look irresistible. (More about this, will be discussed in the next section.
Even though the keywords in the URL will most likely not affect your ranking, in any way, this is a good step that can improve your overall UX and CTR. As mentioned before, the URL must be simple and informative. There is another important reason to include focus keywords in the URL: if someone links to a naked URL, the keyword will naturally become part of the anchor text.
Title And Subtitles
For H1 titles, you can use the same words as with the title tag (this is actually a common practice), although here, you are not limited by length. It’s good to strategically use other targeted keywords, synonyms, and related phrases in other posts (H2, H3, …) as well, but, it’s totally fine if you don’t.
The focus keyword must appear in the body of the text. Only one important suggestion: Forget keyword density. Write it down, as natural as possible. (More about this, we will discuss … Take coffee, if sleepy. Because the material is still long.
Image And Text File Name Alt
Google Images make up to 23% of the search engine market share (more than YouTube, Bing, Yahoo, Facebook, and Amazon). That means huge traffic potential! That is why you need to add alternative text to every informative image on your website. Search engines cannot read image content, (at least not perfectly), but they can read alternative text that describes image content.
If you use WordPress, you can add alternative text to each image directly in the media gallery:
Pro tip: To know how much traffic you get from image search, change the “search type” in Performance overview in Search Console.
You will see from what keywords you clicked the most on Google Images.
How To Write Good Alt Text?
Imagine your friend needs to find your car in a large, full parking lot. And you talk to him by telephone. It would be difficult for him, if, you use words like “white car” or “BMW”. But if you say “BMW M3 white with yellow stickers on the back window”, your friend will know exactly what car you are talking about.
Be specific and descriptive.
Do you remember, which was discussed earlier? About internal links? That they help a lot of website navigation factors?
There is another aspect that must be known – anchor text.
Anchor text is the clickable portion of text from a link. This helps Google and users to understand what the website is linked to. So, if you link to other pages on your website, using the right keywords, this might be a signal for Google to rank them higher for these keywords.
Here are some best practices for internal anchor text:
- Try to ignore anchor texts like “this post” or “click here” if possible. Try to explain the linked page in a more specific way.
- Don’t use the same anchor text repeatedly. Although you might be a little more careless with internal links, it’s a good idea to save some variations in the anchor text.
Some Important Points…
Let’s return to what we talked about at the beginning of this chapter: SEO is not about finding one keyword and filling it wherever possible. Although focus keywords are a great tool to help you follow the best keyword optimization practices, they can be double-edged swords.
If you optimize your pages too much, it can actually damage your ranking.
Following A Few Tips To Remember:
- Use common sense: If your focus keyword is “the best content marketing strategy for small businesses”, it would be crazy to use it in all the elements on the page mentioned above.
- Be natural: Google understands that “cheap running shoes”, and “budget running shoes” mean the same, so relax and don’t fill your page with the same phrase over and over again. Only, because that is your focus keyword.
- Don’t think too much about numbers: If you ask how many times to use keywords, you are asking the wrong question. There is no specific answer. When it comes to keyword optimization, there is one simple rule: Don’t force it.
In fact, if you create comprehensive, well-written content, you can rank phrases that you don’t even use in the text. Look at the example below. If you search for “strong brewed coffee“, there are no results that include the exact phrase, but the content meets the search goal.
This fact brings us to the next important point,
Write Quality Content And Readable Content
No matter how well your website is optimized, you will not rank, if your content does not meet quality criteria. This is something you should always remember: There is no SEO without quality content. This is about your content, it needs to achieve the intent of the right search and answer user questions. Now it’s time for two important factors on the page that are more important:
- Content length
- Content readability
Yes, “the larger the container, the better your ranking”. A premise that you might find several times.
There is a reason: There are many studies that show, that, there is a correlation between content length and ranking. The average length of a post ranked #1, is around 2000 words.
The truth is, not the number of words that carry high rankings, but the fact that long posts usually cover the topic in the most comprehensive way. Instead of words, you should focus on serving the best answer. Say, you have a fitness blog and your focus keyword for new posts, is, “chest muscle exercises”.
Chances are, someone who seeks broad terms, like that, expects broad answers. You probably won’t reach rank #1 by posting 800 words called “5 tips to make your chest bigger”. (In fact, Google’s first result for this keyword, has 2,700 words.)
On the other hand, product pages in online stores don’t require thousands of words. The user searches for the most important information about the product in a simple, scanned form.
Cover the topic in the best way and think about users. If you do that, the number of words will be fine.
The readability of the text is the most important factor affecting the overall UX of your site. Most internet users, don’t read the text on the page word by word. They only scan the most important information. Think about this, when writing content for your website.
Let’s look at the basics that affect page readability.
The structure of the page is made logical and use the appropriate title. Remember that H1-H6 is a semantic tag. They help search engines to understand; content hierarchy. It must not be used for styling purposes.
Here is an example of true title architecture:
First, you must choose the right font.
Don’t experiment with your main body font. Keep using Open Sans, Montserrat, Lato, Roboto, or similar fonts that are commonly used.
Look, which font is easier to read?
Next, the font size. You cannot be less than 16 pixels. (If you want to explore the reasons, consider this).
There are too many websites that use 12-pixel font sizes. This is terrible and forces visitors to zoom in or (more likely) to push the back button.
Try to avoid long, tedious paragraphs. Enrich text with various format styles and various types of content, to make it more entertaining.
- paragraph breaks
- bold and italics
- bullet points
- image / graphic / infographic
- embed video
All of these elements prevent visitors from leaving the site too quickly. And encourage them to continue reading your page.
How Can You Increase The Entire UX Of A Page?
- use a clean and unobtrusive design
- avoid aggressive advertising
- to make the page easy to navigate
Grammar And Language Style
Don’t underestimate the power of grammar and style. If you are not 100% confident in this area, use online tools that can help you check grammar. And fix the most basic language style mistakes. One of the most popular tools on the market is Grammarly (we also use it). The free version corrects all grammar, spelling, and punctuation errors.
A great free online tool for checking style and ease of reading is Hemingway Editor.
This highlights all sentences that are too long. And the use of passive sounds, adverbs, and phrases with simpler alternatives.
Already discussed technical matters and content? That’s good! But we do not end here. Now we deepen. By increasing the CTR of organic search.
CTR or clickthrough rate; is the ratio of users who clicked on the snippet displayed on SERP. With the total number of users who saw the link. The better the appearance of your page in search engines, the higher the chances of producing quality organic traffic. And of course the potential for conversion.
These are tips for making your webpage look amazing. And to increase the potential for CTR.
But first, you have to check what it looks like now.
Use the Google operator: site: domainkamu.com to see all your indexed pages or retrieve data from specific URLs. One of them, you can use the SERP simulator tool from Mangools.
- Take your URL to see your current SERP snippet in the right panel
- You can adjust the title tag and meta description in the left panel
- Enter your focus keywords to compare your trailer with other pages (and get inspiration from it)
Here are some tips for increasing your CTR.
Write A Great Title
The first thing that plays a big role is the length of the title. If it’s too long, Google will cut it.
Look at these two SERP footage that appeared for the search for “best camping in Wisconsin“:
The first is well structured and has an optimal length while the second is cut and does not even include the keyword “Wisconsin”.
Which one do you want to click?
The title tag must be less than 600 pixels to display completely.
Here are a few ways to increase your title tag CTR:
- Emotional words – people react to emotions (whether positive or negative), if possible, use words like “extraordinary”, “unexpected”, “strange”, … but be careful! Because people might get fed up with some power words that are used too often.
- Questions – use words like why, what, who, when, how – people are looking for answers, show them you are asking the same question
- Brackets – break classic patterns with symbols like [brackets]
- The numbers in the title usually attract more attention
- Call to Action (CTA) – words of action increase the CTR
Meta Description Optimization
Should you pay attention to the meta description? You should, yes.
Meta descriptions can increase clickthrough rates. It’s been proven that pages with meta descriptions get 5.8% more clicks. Instead of those without descriptions. If you don’t write your own meta description, Google can extract text from your page. And use it as a meta description.
And this, of course, will most likely not look as good as a well-optimized, manually written description. This can also happen if your meta description is not relevant to the search phrase. Write unique descriptions for all your home pages, posts, and categories.
Tip: During the product/service page optimization process, you will most likely survive with an auto-generated description. It would be difficult to write unique descriptions for hundreds of products.
How About The Length?
The meta description will be cropped at ~ 960 pixels on the desktop and ~ 680 pixels on mobile. If you are a WordPress user and use the Yoast SEO plugin, then this is part of the checklist.
Use Appropriate Structured Data
You believe you have seen structured data in search results. This is the format for marking information about web pages. So, search engines understand it better. In SERP, structured data visually improves user experience and clickthrough rates.
Look at this piece. Isn’t this really inviting to be clicked?
There are dozens of different rich snippets that can be displayed on Google. Some of them are added by Google and you cannot influence them. But there is much that can be achieved by using structured data. You can tag product pages, books, events, articles, recipes, breadcrumbs, pictures, videos, star ratings, carousels (especially for mobile results), and a few others.
Although not every page is suitable for using structured data, be sure to implement it, if your website contains some of the information mentioned above.
Don’t Forget The Favicon
Since Google started showing favicons on cellular SERP, they have become elements that can influence CTR. It is difficult to estimate the influence of the favicon. But the most you can do is have it. Not to mention that the favicon helps navigate between multiple tabs in the browser on desktop devices.
Conclusion On-Page SEO
Thus the Complete Guide to On-Page SEO. From this series of tutorials, each stage can still be developed through new ideas and ideas. This is basic. And need further development. But, it is more than enough to do great website optimization.
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