Tips For Writing Effective SEO Content
SEO stands for Search Engine Optimization, and it’s widely considered the most effective way of driving traffic to your website. SEO helps Google to categorize your site, and good SEO means a higher ranking. Misconceptions and oversimplifications abound when it comes to the techniques involved, so here are some top tips for getting it right.
#1 Use the correct keywords
Keywords are a contentious issue when it comes to SEO. While keyword inclusion is a fundamental principle in good search ranking, using the wrong keywords or too many keywords has the opposite effect. Many web designers indulge in the keyword “cramming.” This means packing content with tens if not hundreds of irrelevant keywords. Not only does this affect readability, but it makes search engines classify your site as spam, dropping its ranking. Instead, pick two or three relevant keywords and include them naturally in the text. This is enough for search engines to categorize your content without overwhelming readers.
#2 Only use healthy links
A good link profile is vital for a well-optimized site. Linking to pages on your site is important, but even more so is linking to strong, third-party authority URLs. These include the likes of newspapers, trusted media outlets, and professional websites that are already ranked highly. Linking to these sites encourages Google to classify you along with them, boosting your authority and ranking. On the other hand, linking to spam sites has the opposite effect. If you link to spam or low authority sites, then Google will consider your content in the same light and classify accordingly.
#3 Don’t recycle content
Search engines have advanced a great deal over the years. Where once they were easy to fool, they nowadays use cutting edge technology to sort websites according to relevance while eliminating spam. If you continually recycle old content, publishing it again with only minor alterations, then Google will notice and drop your ranking. Search engines want new content. They want websites that continually produce fresh and relevant material. That’s why many content creators and web designers use a specialist SEO agency like Click Intelligence to write new posts. These agencies deliver fresh, original, and fully optimized content for your site so that you don’t have to recycle older pieces.
#4 Optimize for mobile
With mobile traffic nowadays representing a larger portion of all website visits than ever before, sites that aren’t already optimized are lagging. Worse still, Google ranks poorly optimized sites far lower than those designed to function well on mobile. The search engine wants sites that are easily accessible to any user. A site that only functions on the desktop will be penalized so works hard to ensure cross-compatibility. Responsive themes, social media integration, and clean menus all help sites look great on the small screen. One simple step towards effective optimization is to clean up your theme. Abbreviating menus, leaving more white space between paragraphs, and enlarging hyperlinks make your content much more smartphone-friendly.
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He is Co-Founder of Gizmo Concept and also a Professional Blogger as well as an Entrepreneur.