How To Strike A Balance Between Digital Privacy And Cyber Security Needs- Best In 2021

Strike A Balance Between Digital Privacy And Cyber Security Needs

Ever since digitalization has become a significant component of the global village, businesses and customers enjoy uninterrupted access to critical information. From a variety of services and products available in the market to their reviews from first-hand experiences – everything is present online.

But with the increasing use of digital devices, cybersecurity rests at risk. The business possesses crucial customer data that needs impeccable security. Without this feature, they would be putting their customers’ privacy at stake.

The difference between privacy and security

In business terms, data privacy is the decision-making capability of a firm to collect, organize, archive customer data, and then protect it in confidentiality. Since much of the company’s database is related to their customers, they need to maintain ethical transparency and privacy of sensitive information.

However, on the other hand, data security is securing the data from unauthorized access and outside control. And with the latest methods cybercriminals use to breach privacy, cybersecurity is a need of the hour. The goal of businesses and companies is to provide excellent customer services and user experiences. For this, they need to create a balance between security and privacy.

It has become crucial to sacrifice privacy to maintain cybersecurity. For example, employees using office devices have their supervisors monitoring all their acts. It enables management to rupture employees’ privacy. Still, this control also allows them to stay secure by detecting unauthorized access beforehand.

Many companies encourage their workers to go for a masters in cybersecurity online to better understand the organizational policies and dynamics. There are several ways to balance digital privacy and cybersecurity needs; let’s look at some of them.

  1. Manage passwords

Passwords and passcodes are a great way to keep your digital activities safe from an intruder. It is necessary to create strong passwords to ensure access to data is limited. Try not to use predictable passwords like your name or birthday to provide hackers easy access to your private data.

To generate a secure password, include symbols, signs, numbers, capitalization, etc., to make it difficult to guess. Remember that the longer and more complicated the password, the better it is to keep hacking attempts at bay.

Companies should advise their employees not to write their passwords on unsafe devices because it makes them more prone to hacking attempts. Lastly, it is safer not to repeat passwords for different accounts. It gives cyber criminals access to various applications simultaneously, which can be very risky.

  1. Customer identity and access management (CIAM)

Suppose you are a company that operates on and deals with sensitive customer data. In that case, you might need tactical approaches to strike a balance between security from cybercrimes and privacy of digital activities. Using Customer Identity and Access Management (CIAM) will enable your firm to provide a well-balanced customer experience.

Through this approach, you can control user access to applications and services by closely monitoring them. And simultaneously, you can secure customer identity data by managing your company’s digital performance. Such a policy and related technologies will make your company more efficient in minimizing risk. It would not require you to sacrifice privacy for database security.

  1. Message encryption

Your emails create a strong link between you and your customer’s personal information, making them highly prone to cyber-attacks. One way to secure your emails from someone else reading them is to encrypt them. Encryption encodes your subject line and the message by scrambling the words and converting them into undetectable codes.

This way, only the actual recipient of your email/message will be able to read what you’ve sent, and the exchange of information will remain safe. Service providers like Gmail, Outlook, and Yahoo already ensure that your emails are encrypted. However, you can also invest in other premium services that fit your bill.

  1. Robotics

If your business relates to technology, you must be familiar with Automation, Artificial Intelligence, Robotics, etc. The needs of the new world also demand the incorporation of these features in your corporate functions. They are more reliable and ensure minimum errors, which leads to lower production costs due to fewer wastages.

Improved functionality allows employees to work their minds on the strategic requirements of the firm and come up with innovative ways to grow the business. But one of the most significant benefits is how these machines make it almost impossible for outside sources to enter your IS, which helps protect your company’s database effectively.  AI is a great way to remove unwanted data from entering the Information System.

It can automate techniques to detect threats proactively. Automation will also help customers and clients by notifying them about the cookies and terms and conditions of a company or a website before allowing them to access their personal information. Overall, they are more trustable and reduce the risks of internal threats.


It is crucial to balance cybersecurity and digital privacy to continue with business operations smoothly. The debate between sacrificing one to maintain the other will carry on for some time now.

Still, the good news is that with features such as encryption, AI, Robotics, and the latest cybersecurity tools and software, data protection is more manageable than before. Hence, integrating these ways will allow you to provide a safe and secure user experience to your customers.

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