Tips For Running A Successful Video Blog
There is no better time to get into video blogging than right now because 90% of businesses are using video blogs to market their products and increase their ROI.
Investing in a quality video blog should be at the top of every business’s marketing strategies. There are many factors to consider when creating video content for your blog. With this in mind, here are ten tips to guide you to run a successful video blog.
Invest in a good camera
It should be obvious your video blog will not come to life without a camera. This should be your greatest asset to invest in if you want your vlog to be successful from the beginning. Of course, a good camera needs a lot of investment, so you will need to start somewhere. You can begin with a smartphone as you grow progressively and buy a high-end camera.
Find a good editing software
You don’t need advanced software to start vlogging. There is free editing software on the internet that comes with amazing tools. As a startup vlog, you can take advantage of the free tools provided by Windows movie maker, for example, or iMovie if you are using a Mac. After editing your videos, use reputable torrent software to upload and download your edited videos on the internet.
Write down a script for your content
You May have already decided on what type of content you want to produce before creating your website or YouTube channel. Having a blueprint to follow helps you to stick to the plan or theme with exceptions and options if certain things don’t come in place.
You should follow your theme to keep your viewers engaging and connected to your videos.
Choose good lighting
Quality lighting in your video develops your professionalism as well as seriousness on the content you are working on. Most of your video blogs should maintain a certain level of quality lighting hence the need to invest in key lighting, fill light, and backlight.
As blogging is about growth, your initial videos may not meet a certain quality standard, but viewers will appreciate it if they see progress.
Include captions in your videos
Not everyone watches videos with sound on. Your viewers may also not understand the language hence the need to add captions so that you communicate your message to all your viewers worldwide.
You should also be considerate to people whose hearing is impaired because they may help share your content widely. You need to take advantage of captions as a marketing strategy to boost your video views.
Use SEO to increase traffic
Optimizing your videos for search and SEO will help you stay in the vlogging business because you will be ranking your videos on top of chart results every time someone searches on the internet. The trick is to upload videos using good descriptive titles such that viewers are likely to punch them in the search bar.
Leverage social media
Getting noticed online includes building a social media following who will share and subscribe to your website’s content every time you upload a new video. Social media has revolutionized how businesses communicate their products and services. A video blog needs social media to reach because over 87% of social media users will likely engage your blog if they see your video on their timeline.
Be consistent with your content
Uploading videos at regular intervals keeps your viewers waiting for the next segment. Allow your followers to like, comment, and most importantly, subscribe to your videos online so that they are up to date with the content you are shooting. Find out what is the best way to bring new content on a regular and when you figure it out, you stick with it.
Interact with your viewers
Encourage your viewers to comment, like, subscribe and share your content. This means you have to create quality content that will get your viewers involved. Interacting with your viewers helps you know what to talk about in the next video and personalizing your viewers’ experience in that regard.
Invest in a quality microphone
Your viewers need to hear you clearly and understand the message you are communicating in your videos. Investing in quality sound equipment is a prerequisite for your vlog because it helps get your message even when the video quality is poor. You may also use your audio as a podcast to promote your visual content.
Starting a video blog is a great idea now when most people are watching a lot of content online due to movement restrictions and work from home trends. It is a very competitive space so you need to get some ideas on being good in this area. These tips may come in handy, especially if you are a newbie.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.