Role of Apps in a Post-COVID Landscape
The world is slowly emerging from the COVID-19 pandemic as vaccination rates lift in countries across the globe. There is hope that our globalizing society can return to some semblance of normalcy shortly, but this ‘normal’ will likely not be identical to the normalcy we experienced before COVID-19.
The pandemic has accelerated the digital landscape of the global industry, and businesses will need to continue adapting their processes from physical to largely digitalized to not just survive, but also hopefully thrive in this new world. This ongoing shift into digitalization will likely influence many business owners to develop an app, or multiple apps to ensure that their organizations can be seen in digital spaces.
Apps aren’t just essential to businesses, however. They can also be greatly beneficial to consumers too. Here are just a few other ways that mobile apps will help influence how we live and work post-COVID.
Responding To Consumer Expectations of Digital Experiences
People now interact with the world drastically different as a result of the COVID-19 pandemic. Additionally, the way customers engage with brands has irreversibly changed as well. Although digital transformations of a wide variety of industries have been underway for years, the pandemic has accelerated consumer adoption of digital tools much faster than many brands would have anticipated.
A seamless digital transaction is no longer enough for the customer. Because companies now have personal data, every step of their customer journey is almost expected to be anticipatory and personalized. Some consumers are even happily adopting the intuitive nature of personalized digital advertisements, recognizing the convenience of algorithms in sourcing products, resources, or services that may be most relevant to their individual needs.
Compared to what most companies provided before the pandemic, customers now expect a faster, more convenient, and more personalized experience. Despite businesses reopening their doors, Harvard research has shown that consumers still prefer to shop online, which has made digital channels more influential than ever.
The pandemic taught businesses that consumer needs can change at a moment’s notice and that maintaining a positive and flexible customer experience throughout any change is imperative.
How Apps Deliver the Best Digital Customer Experience
Mobile apps are about more than just providing a shopping portal or a replica of your website. A significant amount of information is gathered from your customers through these channels that can’t be captured by any other channel. Using the collected data, tailor-made experiences can be created for customers.
A personalized shopping experience does not require customers to log in to a website anymore. An individual can see the products they want to see, the offers they may be interested in, and pay in the way that suits them best in a single tap. Alongside offering a streamlined experience to your customers, mobile apps can also help businesses refine their digital processes. Some of the ways that mobile apps help businesses improve their digital customer experiences include:
- Helping businesses understand the customer journey – Customer journey tracking is essential to delivering a superior customer experience because it helps a company understand why customers engage with their brand. Developing a mobile app for your customers to use is an excellent way to see how your audience interacts with your business. The well-defined UI of mobile apps also makes them more effective for gathering insightful data than other channels.
- Creating a customer-centric business model – After a company has acquired a deep understanding of its customers’ journeys, it can fully focus its strategy on the customers that it seeks to serve. Customers’ preferences are adapted to their mobile experience, thus creating an experience tailored to their needs.
- Improving your marketing strategies by using derived data – A company’s marketing strategy can also be shaped by knowing what its customers like or dislike about their mobile experiences. By gaining insights about what works for your customers and what doesn’t, you can devise a marketing strategy that is bound to be successful.
In a Post-COVID World, Apps Won’t Just Promote Brands – They Will Manage Them
The uptake of videoconferencing and collaboration apps increased as organizations migrated online to reduce in-office hours at the height of the COVID-19 pandemic. Microsoft Teams saw its adoption increase by 1000 percent in March 2020 alone.
Remote workers also began to explore improved feature sets to streamline communication and further encourage connections with their coworkers when working remotely. As a result of advancements in these apps specifically designed for remote or in-office collaboration, teams have been able to connect better no matter where, when, or how they engage.
This trend won’t go away anytime soon either. Increasingly, more apps are being developed for a world where remote work is here to stay because there is sufficient evidence that comprehensive remote work is now feasible.
There are predictions that companies will juggle the need for both on-site and remote workers following the COVID-19 pandemic. Whilst this may initially cause workplace dynamics and processes to feel more complex or jumbled, over time it’s highly likely that businesses across the globe will continue to find their own new ‘normal’, and embrace the adaptation of their organization’s daily processes.
Creating apps that are easy to use and perform efficiently at scale is both a challenge and an opportunity for application development for businesses of all sizes moving forward into a post-pandemic world.