Promo Video Creation Is Killing Your Business
If you still rely on old-school promo video creation, you use costly approaches that equate to killing your business. Right now, you must leverage online video maker apps to help create cool ads for your brand. Remember, even Bill Gates once said that if he were down to his last dollar, he would spend it on PR and marketing. This statement exhibits how important promotional campaigns are for your business. Learn more about what you can do to create stunning video ads that convent in this article.
The Ever-Evolving Digital World That Begs You to Keep Up
In today’s digital world, the fastest way to market your brand and increase awareness is through videos. After all, it provides more information than plain print and pictures. On top of that, it paves the way for better understanding as it stimulates more senses. In fact, studies show that people understand videos 60,000 times faster than just printed words. Hence, you must rely on compelling ads to wow a discerning modern crowd.
Definitely, you need to up your game and forgo traditional methods instead of a video maker. This digital solution has everything you need to make affordable promo video commercials that fit your budget. If you’re still not convinced, continue reading below. Find out how you can best create promotional footage for your company. Without marketing materials, you waste your hard work in developing your goods or services because no one can find you. Let’s get started on why old-school promo video creation methods kill your business!
The Traditional Art of Video Production Can Only Be Done By the Pros
If you use the olden promo video production approach, you won’t be able to do it. This requires knowledge of film theory and broadcasting because of complex equipment. Only trained professionals know how to use these fancy tools. On top of that, you have to fork out an arm and a leg for fees.
However, with modern video editing apps, anyone can make their own video marketing materials. Even small and medium enterprises can now create stunning commercials without breaking the bank. The easy interface of video makers assure that even newbies can use the well-laid-out dashboard. Everything you could need to spruce up your video is in front of you. You can easily add the following features using your digital tool:
- Pre-designed templates
- Musical scoring
- Voice-over narration
- Stock photos
- Sound effects
Thus, you no longer have to pay professionals to get the job done. With a modern video editor, you can kick the old-school way to the curb. Create your own videos in a matter of minutes with just a click of a button.
The Old-School Methods are Very Harmful to To Your Wallet
Apart from paying expensive video designer fees, using old methods to release traditional videos is costly. Back in the day, only big companies with massive marketing budgets could produce stunning promo video productions. They hired expensive advertising teams with scriptwriters, directors, videographers, etc., to make commercials for television. On top of that, it was very costly to buy airtime for commercials on TV.
Though there is still a place for the old-school ways today, it is not the only effective approach. In fact, if you have not yet incorporated video marketing into your business, you miss out on loads of opportunities. Firstly, more than 5 billion people in the world use a mobile device for a host of activities. Top online interactions include watching videos on various social media platforms. Thus, if you don’t step up your game, you will get left behind.
Secondly, if you fail to leverage social media, you lose out on an affordable method. Now, people don’t like hardcore ads. They prefer authentic and organic materials that resonate with their hearts. With today’s modern video maker, you can readily create promo video clips that convert. Above all, using a video maker means you don’t have to pay for expensive equipment. Most video maker software has:
- Free basic accounts
- Tiered packages for features that you need
- No need for fancy equipment
- Ready online support for easy use
The Ancient Way is Archaic and Inflexible
Conventional promo video creation is very archaic. You can only edit videos in a studio using a complicated editing machine. Back in the day, you will find editors sitting behind expensive and bulky editing equipment. There was no other way to spruce up footage. Furthermore, when you find out you are missing something, you have to reshoot.
Clearly, this approach is not only inflexible but ineffective. The consumers of the modern world prefer to see authenticity. Well, it is hard to be authentic when you cannot be spontaneous. With the olden way, everything is just scripted. However, with innovation, you can shoot and edit right away. Real-time editing is possible because you can now edit on the go with your laptop, smartphone, or tablet. The convenience of a digital cloud-based software proffer is certainly unbeatable.
The Conventional Video Approach is Too Time Consuming
Time equates to money! The more time you waste, the more money you burn. Today’s world is very fast-paced. People want things in an instant. Hence, if you do not keep up, your competitors will leave you eating their dust. Sadly, the traditional way of creating a promo video is very time-consuming. Often, you need months in lead time to plan your advertising clips.
However, thanks to a modern video maker, you can now create stunning video ads with just a few clicks of your finger. A pre-designed template makes this possible, so you don’t have to break into a sweat. The drag and drop feature assures you can finish your final project in a few minutes. If ever you lack footage, you can take your pick from the extensive copyright-free video and photo library.
As you can see, today’s modern tools are a cut above the vintage video-making approaches. Though most corporations and big conglomerates rely on traditional methods, they have also supplemented with more affordable and effective modern ways. Best of all, start-ups and other small fries can rely on these state-of-the-art digital tools to level the playing field. Now, everyone has a chance to generate leads for their business, increase conversion rates, and boost the company’s bottom line.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.