The Power Of Content Creation In The Online Gaming Business
Content comes in many shapes and forms; from text to imagery, and video to voice recordings, it’s a part of our everyday lives. The job role of Content Creator has been in demand in the 21st century which correlates with the rise of social media.
Whereas a business would have previously employed a writer or a designer, organizations now look for a diverse set of skills to meet the expectations of the online landscape, which is where the role of Content Creator was born. Evolving from a time where the content would inform to sell a product, it now goes beyond that and is used to reach audiences, increase engagement, and form a brand community. One place where it is taken advantage of in the online gaming industry, whereby content is used for traditional and new methods.
Known to marketers across the globe, Search Engine Optimization (SEO) is used to get your brand displayed on the top of a search engine. Doing this means that a brand will have increased visibility, since it will achieve a high-ranking status on sites like Google, landing on page 1 rather than 20. This is paramount to online gaming organizations since there are almost 3,000 of them in the US; it also means that battling for the first page on Google is no easy task.
Once your SEO has landed people on your page, your games have to appeal to them. To do this, a lot goes on behind the scenes of creating games, from naming them to structuring their overviews. If you click here, you can see there a range of casino games, from classic tabletop Blackjack to retro machine games Starburst.
Since there are so many options to choose from, creating the content to make the game appealing yet informative is a task for a crafty content creator. It’s important that the content accurately reflects the game too – it’s no good making the game sound appealing in a way that completely miss-advertises it, otherwise your content is misleading which can actually deter people from your brand. Honest content is, therefore, the best content, and while you want to achieve custom, you also want to achieve trust
Now you have a player on board, their attention must be kept. Most online games will require instructions so that players know what they’re doing. Yet, wordy longwinded content can be off-putting, and people will likely ignore the content and play the game clueless or leave your site. A content creator should possess the skills to create instructional content concisely to gain user understanding. This is often where design skills come in handy as infographics complement instructional content nicely.
Online games now go beyond gameplay, with most online gamers forming part of a community, either via online chat rooms or social media. This is where informal, chatty content comes into play and often takes the form of blogs, vlogs, and social media content that maintains the player’s interest to ensure they are a returning customer with brand loyalty.
Here we have demonstrated that content is a journey. It captures attention, maintains interest, accurately informs, and speaks on behalf of the brand. It’s what gives both a brand and their audiences a voice, hence why content allows brands to be much more than a business, but a community too.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.