Personalizing Your Cold Emails In Outlook
Marketing lives and dies with personalization, with 80% of customers favoring companies that prioritize personalization within any of their marketing outreach efforts. Quite simply, people are bored of generic marketing communications that don’t relate to them in any way.
With the rise of data-driven marketing, personalization has become a huge trend in marketing, with 97% of marketing teams increasing their personalization efforts since 2020. Not only does personalization mean better engagement, but it can also lead to higher conversion rates, which makes it vital for businesses to actively participate.
But, personalization goes beyond just advertisements. Incorporating personalization into other marketing channels, like your cold email campaigns, can make a huge difference. In this article, we’ll outline the best ways to increase personalization when cold emailing, helping you to take this marketing strategy to the next level.
- Demonstrate Knowledge of Their Company
- Link To Relevant Case Studies
- Mention Social Media Activity
- Change Your Email Signature
- Complement Them
Let’s get right into it.
Demonstrate Knowledge of Their Company
One of the easiest ways of incorporating personalization into your cold email is doing company research. As you’re focusing on the activity and offerings of a company as a whole, rather than a person, this means that you can use this information in any emails you send to employees of that company.
While you won’t be sending mass emails to a company, targeting a few core individuals in their company structure can go a long way toward creating fruitful cold emails. Collecting core company information and looking for their pain points can be a fantastic way of including personal information within your cold email.
Searching for a recent tidbit of company news or a gap in their product offering means you can craft a cold email that helps that company. With this level of personalization, they’re much more likely to respond to your cold email, helping you to get your foot in the door.
Link To Relevant Case Studies
One of the areas where you can demonstrate that your cold email has been written for a reason is by linking relevant information from your website. For example, if a company has recently written a blog on information they’ve discovered, and you also have a post on that topic, you could reach out to them to show that connection.
If you’re using their context and connecting it to your own, you’re able to strike up a conversation through email based on something much more specific. This level of personalization allows you to come across as more invested in the email, as you’re not only making a connection but also clearly interested in the same things as the recipient.
With this in mind, linking to relevant details from your website that connect to posts from theirs demonstrates that you’re in tune with the recipient and aren’t just sending out mass emails as spam.
Mention Social Media Activity
If you’re emailing an individual that you’ve found through a social media site like Twitter or LinkedIn, then you should go out of your way to find a recent post of theirs that relates to what you want to talk about. If you can begin your email with a comment on their recent post, demonstrating that you have spent time looking through their social media accounts, then they’re instantly more interested in what you have to say.
Demonstrating that you’ve invested time researching a person can come across as a form of compliment. You’re showing the recipient of your email that this isn’t just a mass-produced email that you’ve sent to everyone. On the contrary, you’re spending time crafting an email that is specifically for them.
What’s more, using social media opinions that they’ve shared allows you to easily open a conversation about their post. With this, you’re creating space to continue a conversation through which you can deliver your main offering of the cold email.
Change Your Email Signature
A very small method of demonstrating that your cold email is personalized to the recipient is to change your email signature to reflect the content of the message. Let’s say you’re focusing on a particular case study that your business has produced, demonstrating to a client why it could help their business.
Once you’ve used the relevant case study in the core text of the email, you can then include further links within your email signature. Just adding a short message like ‘Here are some other case study links that could help!’ along with your contact information can go a long way to convincing the recipient that the cold email is individual.
What’s more, you’re able to do this very easily in Outlook by using the best free signature generator tool. Simply add your links or whatever extra information you want, hit generate, then link it into your Outlook as an email preset. This only takes a few minutes but can go a long way in the world of getting responses from cold emails.
Give a Compliment
Beyond just making someone feel special, to give a good compliment, you’ll have to research the person you’re emailing. Instead of complementing something random, you need to look up something that the person has either published or achieved recently.
For example, you could reach out to someone and congratulate them on an award they posted about on LinkedIn. Alternatively, you could start your cold email by telling them that you loved their recent article on Marketing trends and thought that cold emailing was an interesting thing to write about.
Complimenting and giving opinions on their work is a fantastic way of adding a level of personalization to your cold emails. This final strategy can go a long way – after all, who doesn’t love a compliment?
When cold emails feel impersonal and mass-created, they lose practically all of their effect, making this into a marketing tactic with low conversion rates. However, when you align cold emailing with an effort to include levels of personalization, you’re able to greatly increase the potential of this marketing strategy.
By focusing on the above techniques and incorporating them into your writing when you craft cold emails, you’ll be able to radically improve your open and conversion rate, making this a valuable marketing opportunity for your business. Always focus on being personal, to the point, and providing value to the person you’re contacting. With that in mind, your cold emails will go a long way.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.