Why Link Building Should Be A Part Of Every Marketing Strategy
Link building is a part of SEO (Search Engine Optimization), which is a part of digital marketing. The process of getting links to your website from other websites is called link building. It requires you to connect to people in your niche who have successfully made their name in the market and request them to link to your website. A strong networking profile is a must for quality link creation.
Backlinks have to be created carefully. If they are built by an amateur, your website may have to face a search engine penalty. Even if it is not a penalty, you won’t be able to get the best out of your investment. This article discusses the value of link building and why it should be a part of every marketing plan.
Increase Online Presence
The internet is used by billions of people. If you are not on the internet, you are nowhere. That’s why you have to follow some digital marketing practices to make your presence. This way, your prospects would know that you exist. They would be more willing to do business with you if they already know you.
However, there are millions of businesses on the internet. Many of them are your competitors. Even if there are 4 billion people on the internet, you can easily get lost in the crowd of your competitors. That’s why you will need to build links that mention the name and link of your business on all relevant platforms.
Backlinks are planned by SEO professionals who know where to find your target audience. They look for platforms that are visited by your prospects and create your presence through backlinks. You will also need many other digital marketing practices to build a strong online presence; however, link building is not something you can afford to ignore.
Build a Respected Brand
Backlinks are not just limited to making a presence. They also allow you to shape your brand. The worth of your products or services is its value in the eyes of your audience. If they think good of what you offer, they are willing to pay higher rates. They won’t take your service even for cheap if they don’t have a good image of you.
That’s why you have to build a strong brand that is respected in its industry. A great service or product is, without a doubt, crucial here, but you also need to make everyone realize that you are this great. Link building has many of its own tactics that give you the power to control how others view you.
For example, you can write guest posts that provide great value to all readers. They will start to respect you when they get value from you, even in the form of information. Other than that, there are infographics, backlinks, reviews, and press releases.
If you don’t do it, your competitors will follow these practices and build a stronger brand image than you. All your potential customers would be more willing to do business with them instead of you once they have won over their trust.
Improve Domain Authority
Domain authority is a scale of how search engines rate your website. It’s not an official scale by any search engine, but there are services like Moz that provide almost accurate points. It’s important because websites with high domain authority rank easily.
Search engines trust them and rank them on top positions even if the content is not very high quality or there aren’t many backlinks to that page; until it finds a better result.
All leading SEO experts including GlobexOutreach agree that domain authority is one of the most important search engine ranking factors, and it should be taken seriously. Your domain authority increases by the quality and quantity of your backlinks.
You have to build a lot of and quality backlinks in a safe manner. Domain authority is not just good for search engine ranking. People trust online authorities more than other websites.
Get Higher Search Engine Ranking
Backlinks are the most important ranking factor. The biggest search engine, Google, is used by over 4 billion people. It indexes websites from all around the world and presents the best and most relevant pages to the user when someone searches a query.
You have to make your place on the first page for relevant keywords. The top three results get the most traffic. There are around two hundred ranking factors shared by a leading digital marketing expert. Most of them are linked to backlinks.
If you want to make your place on the first page, you have to focus on building quality links in addition to providing a great service. You can’t expect your page to rank without backlinks even if it has the best content and value to offer.
Attract More Website Traffic
Each backlink creates a path to a page of your website. Anyone who sees the link to your website will click it if he finds it useful. This means you just have to build as many backlinks as possible and make sure they are created in a proper context.
The reader should know what the link is about and where it will get him. Link building helps you get more visitors to your website. You don’t just have to rely on search engines. People will find their way to your product or services if you have relevant and respected websites linking to you.
Convert More Leads
If the internet user knows what he is clicking on, he is more likely to convert to a lead. Backlinks don’t just send anyone to your website. People who your link are your target audience. They see the link and the content around it, which gives them an even better idea of what you are and offer.
If the backlinks are contextual and use the right pain points, the user will click on them. They visit your website to try out your product or services. This qualified traffic increases your overall conversion rate and gets you more sales.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.