How To Increase Website Traffic?
If you have done various ways to increase website traffic, but have not gotten a satisfactory result then you are in the right place, here we have discussed almost 50 ways on How To Increase Website Traffic?
This article will explain in-depth how to increase website traffic in a comprehensive manner. Increased website traffic, obviously will change the game. This will be an asset that can generate income.
So, when you get a good understanding of this article, you already have enough insight to start earning money from the internet. But, this requires a process. So, commitment, strong will, continuous effort, patience, become the capital you should have from the start.
How to increase website traffic with SEO?
SEO has indeed become the standard and is the most effective way to increase website traffic. So, I write it in the first part. This is very effective in encouraging increased traffic organically.
# 1. Optimizing your On-Page SEO
What can help you, to get significant results in increasing traffic to your website? The trick is; learn the right SEO techniques and best practices for using target keywords.
You can improve on-page SEO, thorough keyword research and optimizing it properly for the content on your website.
For example, you can:
- Use keywords for your SEO title
- Enter the core keywords for the main article, throughout all your website articles
- Add, keywords to the image file name. So, what image search engine you publish on the website.
- Make your URL SEO-friendly by optimizing slugs.
- Make sure you include at least the main keywords in your meta description.
This is the main factor that Google’s algorithm reads to determine ranking criteria, before deciding how to rank your content.
# 2. Research New Keywords
Keyword research not just about find one high volume keyword and rank for that single keyword. It’s about bringing up keyword strategies, with various terms that are relevant to your product and industry.
For example, it is very acceptable for websites that offer SEO services to create content strategies in the form of blogs, which include topics about SEO along with broader topics about web development, CMS platforms, WordPress, and others.
If you expand a new keyword template, don’t forget to identify the search intent behind it. And, try to fulfil that search intent with your content.
# 3. Optimize Your Content With Long Tail Keywords
Don’t use the most popular parent keywords in your industry. For example, don’t use ” SEO SERVICES ” – because these are top-level keywords. High competitive. And, it will be difficult for new websites to achieve good rankings.
Instead, use long tile keywords, like ” WordPress SEO Services in India .”
Keywords like this, usually have lower volume. However, they are not competitive – low hanging leaves are easier to extract.
In addition, the ranking of websites on search engines is based on factors; like size, popularity, and age on a scale from 1-100. This is called DA (domain authority), a search engine ranking score developed by Moz.
For example, if your website is new – it has domain authority 1, whereas, platforms like Wikipedia have domain authority 99.
It is difficult for websites with low domain authority, to rank on short-tailed keywords with 100,000 searches per month.
A new website will have a higher chance of ranking through long-tailed keywords. Because the competition is much less.
# 4. Use Competitor Keywords
You might consider looking at your competitors’ keywords and content strategies if you run out of ideas.
Features such as the ” Content Gap ” analysis from Ahrefs, can help you identify your competition’s ranked keywords, but you don’t.
# 5. Make Multiple Guest Posts Periodically
Link creation or website backlink profile is one of Google’s ranking factors. And this is a powerful way to increase your website traffic. Links that point to your site, are called backlinks.
Backlinks show that search engines, your content is getting industry recognition. This provides value for the user and the website itself.
Now we will also talk about building natural links, and that is the ideal way to get more link juice – but this is more a passive strategy – once you produce great content, you will get it.
Or, yes that was earlier, you can use a more proactive way to increase backlink profiles through guest-posts.
Guest posts can help get backlinks and strengthen your backlink profile, as well as ways to increase visitor traffic to your website.
If you are a site with the right niche and industry, that means you will get a backlink as well as your target audience.
Now, of course, guest posts, usually involve some kind of exchange between the two websites concerned, and that can be a good old link exchange.
Keep in mind that, some websites, have rules in guest posting. So, follow each website’s guidelines carefully. If, you want to get a link.
# 6. Making Natural Links
Natural linking occurs when, other websites, bloggers, and web owners from your niche link, do it themselves, which are directed to your content.
Now, if getting quality backlinks from authoritative websites is easy, I won’t highlight the term ” link building .”
Thus, making enough effort, you will eventually get it. And the easiest way to do this is to create valuable content that people want to link to.
# 7. Create quality content that people want to share (and link)
If you think about it, things that tend to be shared or get their own links, usually content that is well researched, really useful or relevant, and something that is deemed trustworthy.
When making it to great content, you will find that the key is to think about the value it provides.
If you feel the quality of your writing is great, the next step is to enrich it with the media – use interesting and relevant images.
You might also be able to start thinking, to load videos to your website content (such as a tutorial or product showcase).
If you are worried about production costs, you can always create infographics.
This visual element has the potential to make your content easier to share – and the media, always makes it easier to get positive responses that potentially get links.
# 8. Create infographics
Any solid content can be pushed to the extraordinary with the right infographics, educating, as well as entertaining.
Attractive infographics, increase website traffic. Because, it can be used by other websites that publish content in the same niche – and are easily shared.
# 9. Creating Video Content
Statistics show that marketers who use video, increase revenue 49% faster, than those who don’t. And, 92% of customers say that visuals are the most influential factor in their purchasing decisions.
# 10. Interview of Leaders in Industry
If you brainstorm content ideas, here’s one tip: You’ll be amazed at how many big names in your industry, who are willing to do an interview if you ask.
Send an email, or contact industry figures in your niche on social media. And ask for an interview.
Prepare questions that give rise to thought. And publish this content on your website.
The best part? They will likely share the interview with their audience.
# 11. Add Social Media Sharing Buttons
Not that search engines take into account the number of signals your website has on social media. But it can reinforce the actual ranking factor, and adding social sharing buttons doesn’t burden you with anything.
# 12. Write a Pillar Article
When doing a content marketing strategy, there is something to be said about length.
The length of the article is important for several reasons.
First of all, Google likes length. The QuickSprout survey found that, for longer content, it ranks higher in Google search results.
The average content length for a web page, which ranks in the top 10 results for each keyword on Google, has at least 2,000 words.
Second, you don’t want many smaller similar articles, focusing on similar keywords and sacrificing each other on SERP.
Third, if you focus on making the best, most informative and complete article on a particular topic, it will also be longer, you will have the opportunity to handle a number of smaller related keywords naturally, which means, your article will appear in several Results Search.
And last but not least, readers really like pillar articles that are very helpful. Especially in the form of a knowledge base that is easy to navigate.
This is good for site structure, also good for readers, and it’s good for linking, as a relevant resource in guest posts, this is also an easy content marketing strategy, by helping people on forums like Quora or Reddit.
# 13. Create internal links
Keep in mind, the strength of your website is not determined only by how many other websites that provide backlinks to you.
This also depends on the structure of your internal links.
Are your knowledge-based pillar articles ready?
Link with smaller content, to make sure you provide a better user experience. While improving the structure of your site links.
That way, you will make readers stay on your site longer, devour other resources, instead of leaving your site, as soon as they finish reading your article.
# 14. Create New Content Periodically
Regular activity on your blog, allows you to accelerate its growth – the more content you have, the greater your chance of ranking in search results.
Plus, as you begin to build your presence, you can teach your audience to wait for new content from you.
If you can’t write a new article every week, pay a content writer.
Take the time to plan your content strategy and use several types of content. Build content that is really fresh and useful.
# 15. Update Old Content
This seems simple, but a high resource – if you want to remain a relevant player in your niche – update old content. Fix it and keep him abreast of the latest developments.
The search engine likes to see fresh and new content. And this is a great way to improve pages that might not have been previously ranked enough.
Here are some good ways to update outdated content:
- Add media – images, infographics, videos
- Add newly updated information
- Remove outdated information
- Improve content with more external sources
- Link with newer content, to improve your site’s link structure
- Drive Traffic by sharing something new
# 16. Create Free Products / Tools
Now that the topic of quality content is finished, there is room for special potential: giving your audience one more reason to visit your site. How, by giving them something for free.
The kind of free stuff you can offer, depending on your industry, of course, so it’s smart to research what your competition is doing, to get inspired.
It can be any type of product.
# 17. Hold a Contest and Prize Award
Another way to attract more website visitors is to hold a contest. And of course, give a gift or giveaway products.
# 18. Create a FREE Online Course
If you want to make your site an authority in your industry, creating a free online course might be an effective way.
Plus, you can enter a prospect creation form for everyone who wants to register!
Depending on the expertise, knowledge, and nature of your business – find topics that you think are relevant to your customers.
Of course, this should be a topic where you can provide useful and in-depth knowledge.
However, if you want to create quality online courses, you have to think about the cost of production, so plan ahead and think about it. Do invest in it now, it makes sense for your marketing strategy.
# 19. Host a Webinar
Online courses are always cool, but if you want that, you can choose a webinar.
Webinars are the best way to share your expertise. And connect with other professionals and your target audience.
In addition, unlike conferences, there are no geographical restrictions for webinar participants.
# 20. Use an Email Marketing Strategy
A study conducted by Backlinko revealed that 91% of consumers check their emails every day.
So it’s not surprising that, according to the same research, US companies spent $ 360 million on email advertising in 2019.
Given these statistics, some welcome additions to your email marketing strategy can significantly increase website traffic.
For example, anyone can create a registration widget, which allows users to subscribe to newsletters.
# 21. Partnership
Another way you can increase website traffic, utilize new viewers and direct them to your website, is by partnering with other companies. Solid company collaboration can be built on:
- Joint promotion
- Joint project
Partnering with other brands in a joint project can cause viewer crossovers – and brands don’t have to be in the exact same niche.
How to Increase Website Traffic/Visitors Through Social Media?
#22. Create a Facebook Page and Build a Community
When it comes to increasing website traffic (both organic and paid), social media, remains one of the best ways, to create buzz for your business, and build a strong online presence on Facebook, is one way.
Although social media involvement is not a ranking factor alone, there is a strong correlation between the amount of social media sharing and backlinks.
According to EarnedLinks.com, “social sharing can increase website links, up to 245% for a year.”
So, create a Facebook page and share your blog content!
Also, make sure you optimize it for website clicks by adding CTAs that are designed to direct prospects to your website.
Brush up on Facebook marketing best practices – use videos on Facebook, add interesting images – for all other content, add visual elements, encourage more engagement.
#23. Create a YouTube Channel
As the Jeffree Star example clearly shows, with more than one billion active users, Youtube has become an important tool for marketers in finding ways to get website traffic.
Because you will not use YouTube as your main source of income, but as a tool to increase website traffic, you need to think about how you as a business owner can exploit its potential.
In general, this can be broken down into several types of video content that are very effective, so think about what best suits your needs:
- Customer Testimonials
- Video instructions and tutorials
- Product demonstration videos on request
- Event video
YouTube videos can be easily reused – abbreviated to be used as videos on Facebook and Instagram or embedded in blog posts on your website.
# 24. Live
Statistics show that 80% of users prefer watching live videos rather than reading blog posts.
Using live video to promote your brand, gives you the opportunity to attract the attention of your audience.
Live video is very effective for sharing company news and promoting upcoming events and product launches – so make sure you use it, to get more business promotion.
# 25. Use Instagram to Drive Website Traffic
This is the platform where users are involved with the most branded content. Statistics show that brands get 10 times higher engagement rates on Instagram than on Facebook.
It goes without saying that, you need to post high-quality images that fit your brand’s aesthetics.
But that alone won’t help – every user on Instagram does the exact same thing.
So, what are some additional ways to drive website traffic through Instagram?
- Add a call to action to your Instagram post
- Create an interesting short video (or reuse it) and include the URL of your website
- Partnering with influencers
- Offer your Instagram audience something extra – bonuses, discount codes, and special promotions that will help you, direct visitors to your website
- Include about 5 hashtags in your post, to make sure they appear in relevant hashtag feeds
- Share user-generated content
# 26. Involving Influencers
Here’s a fun fact: 89% of marketers say that ROI from influencer marketing, is higher than other marketing channels.
Reaching influencers with big followers can be a game-changer, but it can also be a big investment, so whatever you do, don’t forget about micro-influencers.
Even though they have a smaller audience (say between 1,000 and 100,000), they tend to have a higher level of involvement, and with a little research, you can identify individuals whose niche suits you. And brand personas that align with your brand image.
# 27. Build a Loyal Community on Twitter
There are many opportunities to increase website traffic through Twitter, (depending on your industry of course) and hashtags are the centre of it all.
On this platform, it is very important to use niche-specific hashtags. And make your hashtag too.
But the main thing on Twitter is, knowing who you are talking to. Give your brand a unique voice, or direct your Twitter post to greet your target audience, specifically.
Triggering conversation and buzz is the essence of tweeting.
Also, don’t forget to insert interesting visuals in your tweet. According to Buffer, tweets that have visuals receive 1.5x more.
# 28. Be active on LinkedIn
Don’t ignore LinkedIn. This is a platform specifically made for business networks. And it works very well for B2B businesses. Statistics show that 97% of marketers use LinkedIn for content marketing purposes.
So how do you build a strong presence on LinkedIn?
First, make a good flow between your website and LinkedIn – make sure you have a LinkedIn share button on your posts. And email your website content directly to your connection using LinkedIn email.
But whatever you do, don’t forget to get involved with your network! Comment on other channel posts. When you post an article, include your personal appearance and add questions and polls.
The more you get involved, the more opportunities to connect with your LinkedIn community and build your way to authority.
# 29. Use the Power of a Good Podcast
The podcast is very big now. A recent survey shows that 22% of Americans listen to podcasts, at least once a week.
Podcasts are fun, popular, and reach a wide audience. So, Podcasts are a great way to increase website traffic and increase your branding – because you might be discovered by a new audience.
If you start a podcast, you can conduct interviews with personalities in your industry. Or, if you don’t want to fully penetrate into this type of marketing, you can make your own appearance on your own podcast – think this is equivalent to a guest post.
How To Increase Website Traffic Through Ads?
# 30. Run Facebook Ads
With an algorithm that continually devalues organic reach (research by LYFE Marketing shows that pages reach only 2% of their audience via organic posts), 100% organic strategies will not work optimally.
After all, 98% of your audience doesn’t see your content regularly in their feeds.
To be truly effective with your ad, run a separate test. And find out what functions are best for your audience, to turn Facebook ads into a part of your business that is sustainable and profitable.
# 32. Run Twitter Ads
As is the case with some other social media networks, thanks to an algorithm update, organic coverage on Twitter has also decreased.
No wonder, if 75% of B2B and 65% of B2C businesses run Twitter ads – and if you don’t advertise on Twitter, your competition is one step ahead of you.
To get your Twitter ad off to a good start, combine these techniques:
- Summarize it
- Use picture
- Target keyword
- Asking question
# 33. Run Google Ads (PPC)
Investing in Google ads can be a quick way to increase website traffic from high-value commercial intent searches – “65% of all clicks made by” users who want to buy “occur through searches on advertisements.”
Of course, Google advertising campaigns require a little learning curve. You can deepen this.
# 34. Run YouTube Ads
Before you start a YouTube advertising campaign, you need to think about your target audience. And how they consume content. But, as is always the case with advertisements, there are many trials and errors – you can do A / B testing to find out which type of ad is the best.
Youtube has three types of ad formats that you can choose from:
After 5 seconds of watching this ad, users can choose to click “skip.” You will pay for this addition if users watch it for 30 seconds or they click on an ad.
This type of ad shows videos that are less recommended. Or in a Youtube search. You will pay for this ad if the user clicks on it and watches the video.
Bumper ads are shorter, but also cannot be sent. They are displayed before, during or after the video. You will pay for bumper ads when your ad is shown 1000 times.
# 35. Buy Ad Space On Similar Sites
Social media advertising is good, but advertising on similar websites is also a great way to increase website traffic.
Here are some ways in which you can buy ad space:
- Directly from the website
- Use agency
- Through ad networks such as the Google Display Network
- Through a marketplace like BuySellAds.com
# 36. Advertise through the Ad Network
Using ad networks can help you generate ad revenue from your content. This will give you the opportunity to create digital advertisements that will target a focused customer group.
Ad networks connect buyers and sellers. They target customers, based on their behaviour, location, work, and interests that you might not do alone.
# 37. Use Retargeting
The majority of visitors will access your website, several times before they make a purchase.
However, there are a large number of visitors who will open your website, only once and never return.
Retargeting ads, allowing you to drive potential customers, return to your website to increase conversion opportunities.
How To Increase Website Traffic by Engaging with the Community?
# 38. Participate in Forums
Find out where your community is and reach them. Do they use; Quora, Reddit or Yahoo? Or maybe there is another digital community, where professionals in your niche discuss and share valuable insights?
Don’t use forums, just to promote your product – generally disliked. Instead, take part in the discussion. And add valuable content.
This will help you build relationships with professionals in your market and in time, they will be interested in your business.
# 39. Be Active in Online Communities Focusing on Your Niche
Are you familiar with special forums related to your industry? If not, immediately start your search. This type of online community is a great way to reach very specific target groups.
# 40. Participate in Quora
Quora is a popular forum where people engage in discussions, on any topic you can imagine.
This is the right place to find, how customers react and experience services and products in your industry – or even about your business.
This type of info can be very valuable – it can help you learn how to improve your products and services.
One thing you can do is, take active participation in Quora.
Answer people’s questions about topics related to your industry – but try to avoid sales that are visible.
In this type of forum, you need to build relationships, and gain trust as a member – don’t be in a hurry by posting a link to your website’s blog. Be relevant and useful.
In time, you will build a loyal community. Who will receive your website’s products and services?
# 41. Share Images on Pinterest
If you own a B2C company, regularly posting (or repurposing) interesting product images, custom visuals, and making pins (with your industry’s keywords) can help you get website traffic.
In fact, statistics show that Pinterest increases 33% more website visitors to shopping sites than Facebook.
Remember that Pinterest works exactly the same as other social media platforms – posting regularly is the key to success.
# 42. Develop SlideShare Presentations
Did you know that SlideShare is on the list of the 150 most visited websites in the world?
Don’t underestimate this platform – more than 80% of 70 million visitors to the SlideShare website, come through organic search!
In addition, you can easily, turn blog content into presentations. And use SlideShare, as another channel that will remind website traffic.
How To Increase Website Traffic Through Offline Website Promotion?
# 43. Event Sponsor
Sponsoring events is a great way to improve the image of your business. And establish business authority in your industry.
Choose an event that matches your brand image. And it will likely be attended by your target audience.
Media exposure and the opportunity to bring out your brand logo, there are always powerful ways to generate more interest.
How To Increase Website Traffic through Optimization?
# 44. Focus SEO Friendly
Internet browsing is no longer done only on desktop – more and more people are using mobile devices to access the web. In fact, research shows that 70% of website traffic occurs on mobile devices.
If your website is not mobile-optimized, you will lose that number.
So, make sure your website is responsive on all devices, choose a mobile-responsive theme, and make sure your website content, looks good on mobile!
# 45. Increase page speed
Having a fast website translates into a good user experience. Research shows that website visitors tend to leave the website if necessary load more than 3 seconds.
So, what can you always do? Test your site’s speed, choose a good hosting provider. And optimize images (reduce image size) at least.
# 46. Optimize your CTR
Your CTR (Clickthrough Rate) is one of your most important metrics.
Although CTR optimization is not always the easiest thing, you can:
- Include keywords in your title tag, URL and meta description
- Store everything within the character limit using tools like; SeoMofo Snippet Optimizer
- Use strong words
- Write interesting titles (use tools like Headline Analyzer)
# 47. Check Analytics Data
Analysis tools such as Google Analytics allow you to track:
- How and where your content is shared.
- Cellular traffic
- The most visited page
- Organic keywords
This can give you extraordinary insight into your audience and more.
Instead of operating with mangosteen guesses, tools like Google Analytics will help you make decisions, based on data about how to improve your website.
# 48. Research Your Competitors
Of the several ways to get website traffic, some of which might not work for your website.
In the end, there are no general rules for every type of business.
But what generally works for every business, is finding successful examples of business models in the same industry. And learn from industry leaders.
That’s why, you need to do a little digging – be careful what your competition is using!
- What is their content strategy?
- What keywords do they continue to use in PPC?
- Who do they collaborate with?
That will always be the most relevant knowledge for you.
# 49 Determine Your Best Traffic Sources and Scale
Finally, it depends on you to track your results, monitor your analytics, and determine where most of your traffic comes from.
When you have a good understanding of the types of sources that drive the highest volume of traffic, and what percentage of your traffic is converted, you will know what to invest. Duplicate what works!
# 50. Hire Professional SEO Services
Using SEO Services from any SEO expert or company, you will get so many keywords that your website is on page 1 of Google, and obviously, that can increase your website traffic dramatically.
I hope this article can help you generate more traffic on your site if you have any doubts or queries related to this article or any other queries you can comment below we will get back to you with the solution.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and Blogger Concept and also a professional Blogger, SEO Expert as well as an Entrepreneur. He loves to travel and enjoy the free moment with family members and friends.