Image Optimization Mistakes
Are you looking to revamp your marketing strategy and increase your website traffic? Then you need to know about image optimization.
One of the most powerful forms of marketing is through images. Millennial advertising campaigns are more likely to use pictures instead of words.
An effective image optimization process can take time and energy to get right. Not to worry; this article has all of the information you need to avoid website image optimization mistakes. Read on to learn more.
- Large File Sizes
Large file sizes can lead to diminished page performance and slower site speeds.
Image optimization should reduce the file size as much as possible without compromising quality. This can be done by selecting the most appropriate file type for the given image. It also involves utilizing lossless compression techniques and using a trusted online tool to detect unnecessary elements within the image.
To boost website performance further, images should be resized to the exact dimensions needed for the webpage. Deleting all unnecessary EXIF data within the image files is essential, as this can significantly increase their size.
- Not Using Appropriate Image Formats
Different image formats could lead to slow website loading and poor image quality. JPEG should be used for photographs, while GIF and PNG are best for graphics with limited colors, such as logos and icons. You should use SVG images for vector graphics and animations.
You can use a PNG to JPEG converter tool, available online, to convert images to the proper format and size.
- Ignoring Image Alt Tags
Image alt tags are a vital component of website optimization, as they help search engines and browsers identify the content and purpose of images. Using them can help improve website ranking and increase visibility by providing the proper context for images.
To ensure picture alt tags will not be ignored, use descriptive tags that accurately and clearly explain the content of an image.
- Using High-Resolution Images on Small Web Elements
Images may look great on a large, high-resolution monitor but can slow down loading times or distort on a mobile device. A better optimization strategy is to use a compression technique that reduces the image’s file size without significantly affecting the quality.
- Not Optimizing Images for Mobile Devices
Mobile phones’ small screens and slow download speeds can create a negative user experience if the images are not optimized properly. Consider the device type, image size, file size, and other related image optimization techniques.
It is essential to resize larger images to suit smaller screens, such as mobile phones.
Avoid These Website Image Optimization Mistakes
Website optimization is essential to online success, and image optimization is a critical step in the process. To ensure that image optimization doesn’t hurt your website performance, take the time to review and identify common website image optimization mistakes and how to avoid them.
Doing so will guarantee that your website provides the best experience possible to your visitors. Start optimizing your images today!
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Mustafa Al Mahmud is the founder and owner of Gizmo Concept, a leading technology news and review site. With over 10 years of experience in the tech industry, Mustafa started Gizmo Concept in 2017 to provide honest, in-depth analysis and insights on the latest gadgets, apps, and tech trends. A self-proclaimed “tech geek,” Mustafa first developed a passion for technology as a computer science student at the Hi-Tech Institute of Engineering & Technology. After graduation, he worked at several top tech firms leading product development teams and honing his skills as both an engineer and innovator. However, he always dreamed of having his own platform to share his perspectives on the tech world. With the launch of Gizmo Concept, Mustafa has built an engaged community of tech enthusiasts who look to the site for trusted, informed takes on everything from smartphones to smart homes. Under his leadership, Gizmo Concept has become a top destination for tech reviews, news, and expert commentary. Outside of running Gizmo Concept, Mustafa is an avid traveler who enjoys experiencing new cultures and tech scenes worldwide. He also serves as a tech advisor and angel investor for several startups. Mustafa holds a B.S. in Computer Science from HIET.