How To Make A Focus Keyword In Yoast SEO?
WordPress is one of the best CMS in the world. And the most widely used publisher in creating websites. Why? Because it is considered to have support and features that are more SEO Friendly. Like, SEO plugins. And this time, we are talking about How To Make A Focus Keyphrase In Yoast SEO! One of the most popular SEO plugins.
Focus Keyphrase is an important part of SEO strategy. The SEO technique itself originated from Keyphrase. Yes .. everything that is done in an SEO effort, is about KEYWORDS.
What is Yoast SEO plugin?
Yoast SEO is a third-party plugin that can be used on a WordPress-based website. It is software that allows a site to meet SEO technical standards. Tools to make it easier for publishers and create content with the highest SEO standards. Here, we will discuss how the Yoast SEO plugin helps you, in determining the keyphrase focus / main keywords when creating content.
What is Focus Keyphares?
The focus keyword or keyphrase is the search term that you want for the post or page found in the search engine. This can be one single word but usually consists of several words. That is why it is called a unique phrase. If you usually use the Yoast SEO plugin, you might be accustomed to filling in your focus phrases. If not, then this article will discuss it.
This article includes an exploration of what Focus Keyphares is, and why it is important. Also discusses the meaning of keyword research. And how to do keyword research itself. Step by step. Where in the end, you can optimize it in the Yoast SEO plugin.
What is an example of Focus Keyphares?
Focus Keyphares is the search term that you want the most for your page rank, so when people search for that keyword or phrase, they find your website. Key phrases of focus can be words, like ‘website’, but also phrases like ‘professional website creation services.
Why is Focus Keyphares important?
When you optimize your blog/website post, for certain key phrases, people must search for that key phrase. If not, you will only do hard work without results. The question is, how do you choose the right focus keyword? It will be answered shortly. Keep reading!
How To Create A WordPress SEO Focus Keyphrase?
Now, we are entering an important part of How to Make Focus Keyphrase Yoast SEO WordPress. Namely about how to create focus keyphrases in the Yoast SEO plugin. In this case, there are two things to consider when choosing your focus keywords:
- Your audience: What are they looking for and what words are they using? And try to find this out. You can use tools like Google Trends to help you with this.
- Your competition: You must focus on unique phrases that are not too competitive, otherwise you will be on difficult paths. That makes your ranking hard to achieve. To do this, you can search for the focus phrases you plan on Google and see if the post you want to write will stand out from the other results. Does your site have enough authority?
Use Your Focus Keywords Only Once
You don’t want to compete with your content in getting a position on Google, so you have to use your focus phrase only once.
If you optimize two different articles for the same focused key phrase you want both posts to appear on Google. You are about to notify Google: both are suitable for people searching for my passphrase.
You might be able to get away with this if you are a large company that dominates search results. However, in general, you should try to write posts that are optimal for keyword focus. And try ranking for that article. You can have several posts about one topic, but try to optimize different keywords. By handling various aspects of that topic.
How Do You Use Unique Keywords On Your Page / Post?
There are times when you can bombard unique keywords to your pages and posts, which are called unique keyword or phrase entries, and you get ranked in search engines.
However, this is not a great SEO strategy anymore. If you do this, you will be exposed to Google Panda (or other updates) in no time. Google prefers readable text. Text with high keyword density cannot be read properly.
That could be, terrible to read. Instead of using your focus keywords repeatedly, you should use synonyms, if possible. Today, Google recognizes synonyms for unique phrases. With this capability, it is ridiculous if you optimize the focus of a single keyword many times.
Of course, you should use your key focus phrases in your text, but you shouldn’t be overdoing it. Typically, key phrase densities of 1 to 2% are perfect. Also, you must ensure the use of unique phrases is balanced throughout the text.
Make sure you use your focus phrase in the page title, first paragraph, one or more subheadings, and in your meta descriptions.
Head, Mid Tail, And Long Tail Keyphrases
There are several types of unique keywords. Some are rather generic, others are more specific. Here we can distinguish three types of unique phrases: unique head phrases, unique mid-tail phrases, and long-tail phrases. Let’s look more closely.
Most blogs only have a few main topics – these are called head phrases. ‘Mother’ blogs are usually about the lives of children and families; Food blogs are about eating, restaurants, and recipes. The BC .com blog is about Web Developers and SEO. So, all of these blog posts are about websites and SEO.
Topics are related to website creation and SEO services. We certainly want to rank for the terms ‘Website’ and ‘SEO’. Also, terms such as ‘SEO plugins’, ‘SEO courses’, ‘SEO blogs’, etc are unique phrases for us. As an authority in this field, efforts are needed to be ranked for this phrase.
The main topic or theme of your blog is the number one keyword or a key phrase that you want people to use to find you, in our case ‘SEO’. Imagine yourself having a food blog, about homemade Delhi food. You then want to be found in search terms like ‘ authentic Delhi restaurant ‘. That will be number one.
The Unique Phrase Mid Tail
However, you cannot optimize all blog posts for the same terms!. ‘authentic Delhi restaurant,’ even if all your blog posts are about homemade Delhi specialties.
Instead, you should write a large number of blog posts about all types of mid-tail variants of your number one search term.
In the Delhi food blog example, you can write about all kinds of delicious things: mining typical Dal Makhni, homemade chicken curry, etc.
This can be your main category. This is called the mid-tail phrase. The unique mid-tail phrase is a unique phrase, which comes from a broader head phrase.
The Unique Phrase Long Tile
Your blog post can be longer. You can write about Delhi restaurants in South Delhi, selling original Dal Makhni, and so on.
This unique phrase is called a long tail phrase (long eco). The unique phrase long tail even more often focuses on a niche.
The longer (and more specific) the search phrase is the easier to get ranked. For smaller sites, the long tail phrase can consist of up to six or seven separate terms.
What Is Keyword Research?
Keyword research should be the first step in any SEO strategy. Before you write website content, you need to think about the search terms you want.
You want to build your site’s ranking. This means getting into people’s heads, knowing what words they are using when searching. You must create a list of unique keywords and phrases that you want to rank on your site. This is called doing keyword research.
The Importance Of Good Keyword Research
Proper keyword research is important because it will clarify the search terms used by your audience.
From various experiences, we often encounter users who use a set of words, when describing their products, while their target audience uses a completely different set of words.
Sites like this, are not found by their potential customers. Because of a mismatch in vocabulary.
Of course, it doesn’t make sense to optimize words that people don’t use. Good keyword research ensures that you use the words that your target audience uses to find you. This makes the whole effort to optimize your website, far more useful.
How To Run Keyword Research
There are five steps to good and comprehensive keyword research defining your company’s mission, making a list of all the unique phrases you want to find, looking at search intentions, researching your competition, and building a landing page.
Let’s look at these steps in more detail;
Step 1: Define Your Company’s Mission
In How to Make a Focus Keyphrase Yoast SEO WordPress, before you do anything, you need to know what makes your company unique. You need to have a clear concept of your company’s mission, what you offer, and what makes your company stand out. Because that’s what will get you ranked.
Consider if you are not the best, why do people want to find you? Why does Google have to rank you? Defining your mission should be the basis for your keyword research.
Step 2: Make A List Of Unique Phrases
After you determine what you have to offer, and what makes your company stand out, it is time to consider your audience. With your mission in mind, try to get into the heads of your potential buyers. What will these people look for? What search terms can they use when searching for your service or product?
Ask yourself, these questions. And write down as many answers as possible.
If your mission is clear, you will have a fairly clear picture of your niche and the uniqueness of your selling points (things that differentiate your business from others).
This Is The Term That You Want To Find.
Fortunately, in How to Make a Focus Keyphrase Yoast SEO WordPress, several tools can help you with this step:
You can use Google Adwords Keyword Planner, to find new and related key phrases. However, you must ignore the search for data volumes. Because this is only for unique phrases. The real Google Adwords Keyword Planner, you spend money on advertising.
- Yoast Suggest
Very related to our content this time, Yoast has developed his keyword research tool to create unique phrases.
Yoast Suggest uses the Google Suggest functionality from a search on Google. This is a great way to find unique long-tail phrases that you can focus on.
- Google Trends
Google Trends allows you to compare traffic for a series of unique phrases. You can even see differences in many geographical regions. It’s important to check Google Trends if you expect that; some of your passphrases are seasonal, for example, because of regulations or the holiday season.
- Your internal search engine
What are people looking for on your site? These terms are unique phrases in the actual vocabulary of your audience. And it must be added to your list of phrases. You can see the internal search results of your site through Google Analytics.
Step 3: Look At The Purpose Of The Search
The third step of How to Make a Focus Keyphrase Yoast SEO WordPress is keyword research you have to look at search intentions. Every time someone enters a search query into a search engine, they are looking for something. There are four types of intentions:
- Information means
This type of intention applies when people try to find information about a particular topic. For example, for SEO services, we make blog posts for people who are looking for information about SEO.
- Navigation Purpose
People have the intention of navigation when they want to access certain websites by entering terms in the search engine.
- Commercial intentions
When people have commercial intentions, they want to buy something shortly. And they do research, before making a purchase.
|Type of intention||People want …|
|information intent||find information about a particular topic|
|navigation intentions||access certain websites by entering terms in the search engine|
|commercial intentions||research before making a purchase|
|transactional intent||buy something, after searching for commercial intent|
Step 4: Research Your Competition
You cannot devise an appropriate keyword research strategy without taking into account your competition. Therefore, the fourth step of keyword research must be to examine your competition.
It’s easy to get a general idea of your SEO competition. Just Google a few search terms, which you want to rank to see what companies appear and where you rank. How big is the company that competes with you for the top three ranks? Does your company match these results? This is all very easily determined using only search results.
Once you have a general idea of your competition, it’s time to take it a step further.
Start with unique phrases that you think have a reasonable ranking opportunity. Visit the page that is currently rated. What do they do? What information do they offer? Are their texts well written? What can you offer that they don’t offer?
By preparing a comprehensive comparative analysis, you can try to match the things that the site does well. And outperform them in a field that is better for you.
And if you do well, you will be able to get the best results!
Step 5: Create A Landing Page (Landing page)
The final step of keyword research is creating an amazing landing page. A landing page is a page that your audience wants to reach when they are looking for unique phrases.
For each keyphrase, you want to identify one page that you want to rank. You mustn’t write many different articles to rank the same unique phrase because you will compete with yourself.
If you write different articles on the same topic, you must create unique phrases for every article.
For now, let’s focus on the basics. We recommend that you create a document that clearly shows your ranking strategy.
It is recommended to build a logical site structure – using spreadsheet software such as Excel or Google Sheets is the best way to do this.
Adding focus lock phrases in the Yoast SEO plugin will evaluate the content of the page and provide feedback on how to improve the content for the focus passphrase.
The plugin gives you feedback on many different aspects, including whether you use the focus keyword often enough (but not too often) throughout your text, and whether you use it in a fair amount of your subtitles. Additionally, it tells you whether you have used this unique phrase before.
Feedback is provided in a structured way. It is divided into problems (with a red list), improvements (orange list), and good things (green list).
Please note that you do not need to list all the green to get the whole green mark.
The main goal is to get a green sign for most things, at least until the green sign next to the ‘focus passphrase’.
To get green marks for everything, will be almost impossible, and you must remember that a green list is not the same as good text.
Additionally, if you base your text too much on bullet feedback, your text might be worse than it should be.
Use Of Synonyms
Search engines are becoming smarter. They increasingly use the context around the term to build a complete picture of what that term means.
That’s why this plugin, helps you optimize your text with synonyms too – if you use Yoast SEO Premium. Synonyms of a word are words or phrases that have the same meaning. Synonyms for ‘dog’, for example, is ‘canine’.
Using synonyms in articles can help people understand them better, and that increases the readability of your text.
If you repeat the same word very often in your copy, it looks like you have written it for search engines, not humans.
In Yoast SEO Premium, you can show synonyms that you have used besides your main passphrase. You can fill in synonyms of your passphrase right below your focus phrase. Then, the plugin will take this synonym into account in a key phrase check.
Word Forms And Word Order
The search engine also recognizes word forms, such as plural, singulars, comparative, or past-tense variants of the same word.
That is why a function is added to it. This plugin will recognize all the tenses from your key focus phrases.
Does this sound too abstract? Let’s look at an example. Say, you have a dog training school with an online site. And let’s say one of your focus phrases is ‘teach dogs to sit. With this new function, the plugin will not only recognize the exact unique phrase but also match different word forms, such as ‘sitting dog instructor’ or ‘sitting teaching dog’.
Also, word order no longer influences keyphrase recognition, both for search engines and in Yoast SEO.
So, it doesn’t matter if you write a ‘trained dog’. In both sentences, SEO analysis Yoast will find a unique phrase where you optimize your posts.
This will allow you to write in a more natural and freeway and still get a green check from Yoast.
Related Unique Phrases
Finally, search engines also recognize related terms. This means that in the text about puppy training, the search engine will also recognize words such as ‘Gifts’, ‘commands’, or ‘behaviors’.
In Yoast SEO, you can also set a related passphrase for your post or page, aside from your focus passphrase. Your focus phrase is the most important, of course.
In this article, we have discussed the focus keyphrase. That it is very important to choose the right focus keyphrase.
If not, you will do a lot of hard work without results.
There have been many examples, that doing good keyword research is important for your SEO. Because it ensures that you use the words that your target audience is looking for to find you.
Also, we have explained how to do your keyword research, by doing five clear steps: (1) defining your mission, (2) making a list of key phrases, (3) looking at search intentions, (4) researching the competition, and (5) building a landing page.
Also, it has been explained that you can fill in your focus phrases in the Yoast SEO plugin, and then evaluate your page content and provide feedback on how to improve the text for those key focus phrases. If you use Yoast SEO Premium, this plugin also checks synonyms, related key phrases, and various forms of words.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.