Improve SEO With The Help Of UX Design
Today everyone knows about the meaning of site optimization. The times when only quality content was enough to make the resource popular are long gone. Nowadays, even the slightest detail matters. That’s why best SEO practices for designers are the topic of constant studying.
In this article, we’ll describe the latest tendencies in this field. We’ll also give some recommendations that will help you make your resource SEO and user-friendly.
What Are the Benefits?
The first advantage is obvious. If the users find your site attractive, they spend more time on its pages. It’s one of the basic factors search algorithms consider while ranking resources. Therefore, you need to ensure as convenient and intuitive navigation as possible.
The second factor is more subtle, but its effect is enormous. Users tend to share their positive experiences on social media. So, if they like the way you present information and don’t experience any troubles, they are more likely to post a link to your resource on their pages. So, for you, it’s a valuable opportunity to get more backlinks for free.
What to Do?
We bet you already know all these steps but don’t consider them part of optimization. So next, we’ll show how to use UX design to affect Google ranking best.
Make Search as Convenient and Intuitive as Possible.
Modern web developers like to create resources with a complex structure to include more keywords. So, naturally, it makes the site more attractive for search robots, but it can spoil the visitors’ experience. So, it’s time to remember the old rule that sites are for people, not robots, and find the balance.
It doesn’t mean that you need to create a one-pager and put all the content. But improve the navigation to make it intuitive and easy to understand. Visitors like it when they find the required section in one or two clicks.
Optimize the Time of Page Loading
Patience is a virtue but a rare one. You don’t want to test the patience of your visitors. In most cases, they just leave the page and go straight to your competitors. When it comes to waiting, every second matters, just three seconds can be vital and ensure that the visitor stays at your resource.
Make Your Resource Mobile-Friendly
It’s another excellent example of UX and SEO impacting your resource rating. If your resource pages aren’t adapted for mobile devices, you’ll lose more than half of potential visitors. People don’t want to wait until they turn on their computers until they get home. They prefer receiving information here and now.
Your resource should adapt to different devices and show all the content within the screen borders. If the user can’t see the required information, the chances are high that this person will leave your site and never return.
The bottom area of the page is a great place for links and SEO-friendly content. But once again, you work for people, not for bots. Ensure an understandable and clear structure of the data you place in the footer. Your visitors will appreciate it. If you post too many links in the footer, people can get confused and won’t follow them.
Make Your Content Readable
While the robots pay attention to keywords and the value of the materials, user experience starts with visual perception. The basics of user experience SEO is to ensure that people visiting your site will read or watch your materials. It means that the material should be attractive at first glance. Long posts with huge paragraphs and complex sentences are the opposite.
People like medium-sized well-structured texts with lists, illustrations (check this site for more), and multiple headings. But, on the other hand, don’t make your posts look like the technical manuals. Your texts should be easy-to-read and not too long.
Stake on Originality
If you provide one-of-the-kind content, users can turn a blind eye to some minor faults of your resource. The final goal of visiting different sites is to fulfill some needs (in the information or entertainment). So, make sure that the materials you publish on your pages meet this need in the best possible way.
Try to find a unique way to look at your topic or provide your own expert opinion. Fill your pages with valuable data. If your site is the only source of this information, people will use it anyway.
As we said before, all these actions are apparent. But the aspect that often escapes the attention of web developers is the significant effect on the overall site performance and ranking. Nowadays, when the competition on the Internet is extreme, you have to consider every detail. And it’s wise to put the users in the first place. In the end, the attraction of new visitors is essential, but their retention is vital. So, don’t waste your time and make the resource comfortable and convenient.
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing, and SEO. He also loves traveling and speaks Spanish, French, German, and English.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.