Essential Details For Your Website Layout
One of the most important aspects of creating a website is having a good website layout. It’s because the layout can make or break the website’s effectiveness, for the apparent reason that a cluttered website doesn’t strike an appealing look. On the contrary, a well-designed website has the potential to draw attention from your visitors, gaining their confidence in your brand.
A website layout defines the website structure, which provides clear navigation for both website owners and website visitors. A content hierarchy should direct users toward relevant information and also help them understand the content.
But to achieve this, you must first understand what makes a website layout functional and what essential details you need to incorporate in your website layout.
Think Of Your User Flow for the RFP
There are many different factors to consider when choosing your website layout for your client. First, think through your user flow:
- What does your website layout look like?
- What would your visitors expect to see?
- Would they find it easy to navigate around your website?
- What should be the best website layout for the background colour, fonts, and graphics?
If you’re a website layout artist, these are the main questions you’ll consider when your clients ask for your service. A Request for Proposal is the standard outline of information request from the organization or clients who seek a service of a website layout artist. The RFP of clients includes the essential parts of website layout—organization overview, design goals, target audience, website functionality, budget and deadline. You can read this post here to know more about RFP.
Organize The Information In Your Website Layout
Your main goal to have a good website layout is to provide an excellent user experience. To do this:
- Think of what are the expectations of your target users.
- Start with card sorting and usability testing.
- Gain a deeper understanding of what your visitors expect to see on your website. Then, begin the website layout.
Remember when you layout your navigation, it has to be simple, clear, and consistent. For example, all the things they need to know about your products or services should be easily navigated in your search bar with as few clicks as possible.
Create A Strong Visual Hierarchy
Visual Hierarchy in website layout design is a common technique used to arrange the content and graphic objects on a web page. The diagram is created by arranging items either vertically or horizontally. The design elements are ranked through visual Hierarchy. It’s the use of balance, scale, or contrast principles in the rightful place, which help the essential elements stand out in your layout. You can achieve this by:
- Using a grid to create connections between elements and give a sense of order
- Designing for natural scanning patterns for an easy scan of contents
- Prioritizing key elements—size, colour, layout, spacing, and style
- Applying the rule of thirds: three rows and three columns layout
To make the visual hierarchy even more appealing, you can add more graphics to the grid. It will help people view the items in better order and make the layout much more attractive. When the page layout is aesthetically pleasing, visitors will be more likely to stay on your website. They will be able to scan the text and understand the site’s overall design.
Visually Highlight The Call-To-Action Buttons
Your visitors must understand what your website layout means so that they can quickly determine where to click to take specific actions. Call-to-actions are used by most online marketers today, and they are one of the most effective ways to get prospects to take any action, whether that action is to click a link to your landing page or sign up for your list.
For instance, if you’re a jewellery retailer, your website layout should have a ‘click here’ action at the top of every page so your visitors will know they can easily purchase jewellery from you. However, suppose you also have a search box on every page to find the information they’re looking for quickly. In that case, you may be reducing the effectiveness of your call to actions or even confusing them by putting two or more different items in the same place.
Instead, it would be best to place the “click here” action in the middle of your web page and include a text link underneath to help visitors find the appropriate information. It helps visitors understand the call to actions as they are navigating through your website layout.
You may want to check out some attractive websites with appealing designs to give you more inspiration in your website layout. The key to making a successful website layout is your website’s usability and how easy for your visitors to navigate your page. If your website isn’t user-friendly and lacks essential details of a good website layout, your visitors may move on to another site. So, the layout you choose should be suitable for both your visitors and search engines.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and Blogger Concept and also a professional Blogger, SEO Expert as well as an Entrepreneur. He loves to travel and enjoy the free moment with family members and friends.