Digital Marketing Strategies
When you think of a B2B business digital marketing strategy, at first you might immediately think about sending direct promotional messages to the prospective clients you have targeted. While this may work, it is not always the best way to bring in new clients.
Business to Business or B2B marketing is a unique system that requires a mature and creative marketing plan for B2B businesses.
The world of B2B digital marketing itself has changed. Clients are more likely to search through Google for solutions to their problems or needs. As a digital marketer, it is your job to provide proactive solutions, not reactive drivers of products to potential businesses.
Having a well-defined digital marketing strategy is key to increasing the effectiveness of your B2B digital marketing efforts. Below are some B2B marketing strategies that you can use to increase your exposure and business value.
1. Research and Demographic Targeting
What every B2B digital marketing strategy has in common is a target that can be defined and perfected. There’s no way you can market to everyone at once, so you need to concentrate on your target audience. Therefore, you need to know who your target audience is, what they are looking for or need, how they communicate and want to be communicated, their interests, the amount of money they are willing to spend or spend, and so on.
From market research and buying behaviour, you can make more informed decisions as a business owner to not only better connect with your targeted audience, but also give you an objective basis for measuring marketing results.
After researching your target audience personas, it is time to focus on demographics. By narrowing your audience using ” hyper-targeting “, you will save not only more time but also the budget used in B2B digital marketing.
Understanding the characteristics, needs, and lifestyles of consumers allow you to effectively create the products and services they need. Therefore, always survey and get feedback from your customers to get insights about the best digital marketing strategy improvements that you can use.
2. Effective Business Website
Your business website is an online catalogue that influences customer transaction decisions. Therefore, make a website that is good for customers and can also be used to test, evaluate, and study.
To build an effective B2B website, you should:
- Use tools to track website visitor feedback
- Optimized website user experience (UX)
- Review the latest tools that you will use to support website marketing content
- Take advantage of analysis tools like funnels, google analytics, and more
3. Email Marketing
Email marketing may seem old-fashioned in a digital marketing strategy. However, email marketing still promises a pretty high chance of success. B2B digital marketing is no exception.
Email marketing is still considered a powerful strategy in digital marketing because direct content can be aimed at target markets.
4. Content and Inbound Marketing
As many as 49% of B2B businesses increase content marketing for short or long-term plans. You must be able to create marketing content that can help your target audience understand your products and/or services. Some of the methods you can use are:
- Define the primary and secondary channels that will be used to distribute marketing content
- Create a B2B business case study
- Create a support blog
- Achieve marketing targets using the support of digital marketing services, influencers, and advertising
5. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is another important thing that needs to be applied in a B2B digital marketing strategy. Seo is indeed a challenge for companies running B2B businesses. However, this strategy is worth taking into account, especially if you want to achieve the highest rankings on search engines. The reason is, every time SEO for determining ranking on search engines always changes.
Seo is indeed a complex and growing digital marketing strategy, moreover, this strategy is divided into two main components, namely:
- On-Page SEO: a keyword path that communicates concepts on your site to search engines. This allows search engines to produce search results that are more relevant to internet users. That way, if the target audience is looking for you and your product/service, they will find you more easily.
- Off-Page SEO: the path of links to your website, whether through outside engagement or guest articles published by other sites. These efforts serve to increase the authority of your site as a widely recognized site for the topics and content you choose.
When your network displays or mentions your site, more visitors will visit and engage with your website. That way, the search engines will start to see your site as a more credible website, which can result in a higher search engine ranking. This can also result from writing quality blog posts and website content.
So, SEO is an extraordinary B2B digital marketing strategy that you shouldn’t ignore. After all, if you don’t have site visitors, how will your B2B business grow and be successful?
6. Social Media
Social Media Marketing can be used as a B2B digital marketing strategy. Why? Because 60% of buyers usually check new product/service providers on social media. In other words, social media is a source of information and referrals that are more commonly used by internet users than other referrals and recommendations.
So, if your B2B business doesn’t have a Facebook page and Instagram account yet, hurry up and create one. Facebook and Instagram themselves are platforms that you should focus on for digital marketing at this time. However, you can also use other platforms, such as Twitter or LinkedIn.
Fill out your social media profiles with relevant information about your B2B services and products. Also, make sure to link your website to your respective social media accounts. When you post updates, promote your content on blogs, websites, and social media. This can increase the ranking of your website online.
You also need to remember that social media content for B2B marketing is content that contains information and visuals that can interact with visitors, such as:
- Business tips
- Points and solutions to visitor problems
- Cool features of your B2B product/service
- Success stories from famous people
- Photo or video testimonial
Website and social media visitors are more likely to comment, like, or share posts. This is the ultimate goal of your content: engagement. Engagement is what makes your social media accounts successful.
Make sure you don’t only upload quality content on your social media, but you also need to connect with and respond to your audience.
Simply put, social media is an accelerator for sharing your business awareness, expertise, and information with potential clients, and is an essential part of any successful B2B digital marketing strategy if you do it right.
7. Referral Marketing
Many studies show that referrals no longer come from search engines, but also from other people who are referred to as referrals.
Having referrals is like social proof that supports your business reputation and is not just a testimonial. Content marketing and your B2B business presence as a highly reputable business can really help others believe and share that your business is high quality to partner with, even if they don’t work directly with you.
If done well, this brand recognition can lead to potential new business and client referrals. Apart from that, you can also provide promotions, incentives, and current customer partnership levels to help promote your business. By making business referrals, you also deepen your relationship with clients and strengthen their trust, partnership, and connection with your business.
8. Analysis and Development
In carrying out a B2B digital marketing strategy, you cannot ignore this important component. You really need analysis in carrying out a B2B digital marketing strategy. The goal is that you can find out which marketing strategies are most effective and which are not. That way you can decide to maintain and develop the strategy or throw it away.
In this case, you also need to select and master the tools used to analyze each marketing strategy, such as tools for email marketing, website development, social media, and so on.
Don’t be afraid to try innovative B2B marketing strategies that explore new possibilities as the era develops. Take advantage of modern digital platforms such as social media, video sharing, and remember that customer service is at the heart of any marketing strategy. Follow up and learn what your business clients are up to, as these two things paired together will truly make you find the best.
If you need help with B2B digital marketing, contact us at gizmoconcept.com Like those of you who want to help other businesses, we are also ready to help you find the right digital marketing strategy for your business.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and Blogger Concept and also a professional Blogger, SEO Expert as well as an Entrepreneur. He loves to travel and enjoy the free moment with family members and friends.