Why creating unique content is critical to SEO?
Having unique content is a major factor for ranking higher in SERP.
In addition to SEO, content marketing is also essential to rank a website and increase sales, while unique content is also an essential element in content marketing strategies.
Remember, SEO and content are very interlinked, and, in the case of compelling content, there are chances of improvement in your SEO. Not only that, unique writing is now an essential factor in SEO.
This article will explain why creating unique and useful content in SEO is essential.
Benefits of quality and unique content in SEO
Some marketers realize SEO and content as separate branches, but that’s completely wrong. Content is a compliment to SEO, and without it, you can never improve your website’s SEO.
Even having great content on your website without including some other SEO factors to your site, you can rank on SERP.
Below, we have described the benefits of useful and unique content for your website’s SEO:
. It increases the CTR
The click-through-rate is an important signal for Google to evaluate your website. It helps search engines to identify the value of your website.
This means that the more your content is readable, the greater the chances of ranking higher on Google.
So how is it possible to improve the CTR? This is only possible through your content.
Longer content with uniqueness and quality can encourage users to stay more on your site. Of course, a higher session rate is a signal to Google that your site is worthy and that users like to stay here.
For e-commerce websites, the content on product pages can help convert visits into sales. Users get more trust in a website when reading appealing content on an e-commerce store.
· Helps to get more backlinks
Are you a marketer or web owner? Maybe you know the importance of high-quality backlinks for your ranking. Increasing links to your website is not an easy task, especially when you need to get natural backlinks.
However, unique and effective content has the potential to receive backlinks from different sites. Google gets the signal that the site is trustworthy when it has more qualitative and quantitative backlinks.
This is common that bloggers give add the reference by providing the backlinks to the websites ranking on the top of the search engine result pages.
· Ranking on more keywords
Unique content is not only loved for Google rather it can help compete with your rivals. This is possible due to the organic keywords that can be generated from the content published on your site.
For example, publishing longer content and with uniqueness, more keywords will classify whether you have customized these keywords in your content or they were found naturally.
With more keywords, you can defend your competitors, and in this way, it is easier to manage more traffic.
· Great user experience
Do you know why SEO is vital for a website? Google always wants to provide the full user experience and this is the reason why they set the standard for SEO.
To give a ranking position to a site, the crawlers of Google visit the site and classify the standard of the website including multiple factors.
If your site is compatible with the standard of search engines, there are more chances to get a higher ranking.
For the user experience, one of the most significant factors is content. Unique content will help the users to read something new instead of what they have already read.
Well, plagiarized content affects your site’s user experience because the user comes to your site to read something new and not what is already available on other sites.
How to make the content unique?
· Use multiple resources for research
If a single research resource is viewed (like research by a single website), there may be a chance to create replicated content of that website.
Although multiple research sites will give your content a summary of multiple resources, and this may bring something new to your writing.
Most bloggers consider opening a single article in their browser and just writing to get the idea of this website, which leads to plagiarism that can have consequences for their SEO.
Marketers also recommend using offline or e-book resources for your research.
· Use a unique structure
The structure of the content is significant for SEO and user experience. SEO recommends small sentences that are easy to understand.
Not only that but also the consideration of small paragraphs will improve your readability and user experience.
Using the same sentence structure for your blog posts can have a boring effect on your audience.
· Consider article rewriter
If your research is flawed, you may engage in plagiarism, which is terrible for your SEO. Instead, you should have plagiarism-free content.
Article rewriter tool is an online tool that makes your content unique. By replacing your words with their synonyms, you can make your writing unique and this is what article rewriters do.
With the help of this tool, you can also design your content effectively by replacing your words with the most appropriate ones, making your text easy to understand.
· Add your conclusion
Users come to your site to learn something new without reading the article that has already been published on another site.
Finding something new and unique turns visitors into permanent readers. For example, thousands of websites give reviews about a particular phone, but users go to the website that has personal reviews about that device.
Your thoughts on the topic are fundamental, which can help users understand the topic quickly and deeply.
If your content is plagiarized, you may have to face a low ranking on Google and other search engines because Google’s algorithms classify unique and easy-to-understand content as superior in the SERP.
The latest update to Google’s Hummingbird is all about quality control of content, and ineffective content will negatively signal this algorithm.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.