Bloggers Can Learn from Great Copywriters
If you want your blog to attract a large audience and grow, then you need to learn how to write a blog and before that you have to create a blog that people want to read. Did you know that great copywriters can teach aspiring bloggers a lot about how to create compelling content that people not only want to read but also want to talk about, share, and return to again and again? The essay writers from EssayWriterFree say that’s how great copywriters drive brand awareness, recognition, recall, advocacy, and loyalty through messaging.
You can do it too if you learn some of the tricks great copywriters know. Each of the tricks below can be applied to writing great blog content, too.
1. Appeal to Emotions
People are extremely affected by their emotions, and emotional content that tells stories and tugs at consumer heartstrings are highly engaging and shareable. In fact, content that evokes emotions often goes viral. Copywriters appeal to emotional triggers when they write messages for brands, products, and services. You can tap into emotions in your blog posts.
For example, appeal to your audience’s desire to keep up with the Jones, provide for their families, spend more time with their loved ones, and be the first to get information or a good deal. Blog posts can pique visitors’ emotions related to success, anxiety, fear, accomplishment, competition, security, and more.
2. Write for Your Audience, Not Yourself
If you want your blog to appeal to a large audience, then you need to write content for your audience, not just for yourself. That means you have to listen to your audience and learn what they want from you. Then you have to deliver it. Copywriters refer to this as WIIFM (an acronym for “What’s in it for me?”).
When you write a blog post, put yourself in the reader’s shoes and ask, “What’s in it for me when I read this blog post?” If there is little value to taking time out of one’s busy day to read your blog post, then you need to go back to the drawing board.
3. Be Active, Not Passive
Don’t just talk about something on your blog, do something. That could be as simple as writing in the active voice rather than the passive voice, which copywriters do to create a sense of urgency and motivate consumers.
Do you want to be an armchair critic or a catalyst to action? Write content that is engaging and interactive or your audience will be passive about it. A passive audience can’t help your blog reach its full potential.
4. Eliminate Clutter
Copywriters remove all forms of clutter from their messages, so the most important points can’t be missed. Just as brands have only seconds to connect with consumers and communicate messages, bloggers have only seconds to convince web surfers to click on links to their blog posts and read the content. Don’t let them get away!
Instead, delete all filler words and extraneous information that doesn’t add value and help to tell your focused story. Few people will stick around to get to the point of your blog post if that point is buried in fluff, rhetoric, filler, or clutter.
5. Balance Style, Conversation, and Grammar
Copywriters know how to write in a style that the target audience is likely to accept and respond to. They also know when it’s okay to break grammar rules to create a conversational tone. You can do it too.
Identify your target audience and the style of writing that most appeals to them. Then write as if you’re speaking to them using words, grammar, and messages that appeal to them. Even the best content won’t get a second glance if the style doesn’t match the audience’s expectations.
It seems difficult to produce the perfect blog posts for a particular target audience. In this case, following these copywriting pieces of advice can help you not only succeed in writing but also find the way your blog should develop in the future.
Just keep going with:
- Appealing to Emotions,
- Writing for Your Audience, Not Yourself,
- Being Active, Not Passive,
- Eliminating Clutter,
- Balancing Style, Conversation, and Grammar.
About the author: Bianca J. Ward is a professional online essay writer at EssayWriterFree where she provides people with qualitative works. Besides, she is a passionate photographer and traveler who has visited 52 countries all over the world. Bianca dreams about creating a photo exhibition to present her works to others
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.