Best SEO Tips to Increase Website Traffic
Hello, how is your website performing? Have you been able to get maximum results? If you have not managed to get maximum results, you can try the best SEO tips for bloggers or online businesses from us to increase visitors to your WordPress website.
The number of visitors who enter greatly affects the success of your website. For more visitors, your website must appear in search engines. The more your website is liked by search engines, the more likely you’ll get visitors.
Your greatest potential for generating conversions lies here. If you follow the best SEO tips then your website visitors will later turn into conversions on your website. Do you already know what conversion is?
Conversion is when your website visitors decide to buy or use your service.
Now, to increase conversions on the website, there are many ways you can do it. One of them is SEO optimization. You can read and implement our best SEO tips to increase visitors to your WordPress website.
How is Your Website Found in Search Engines?
Based on reports from Statista, 90.37 % of internet users search through Google’s search engine. This makes Google the most popular search engine in the world. Not surprisingly, many people are competing to display their websites on this search engine.
You can also display websites on Google’s search engine armed with the best SEO tips that we provide. Check out the 17 SEO blog tips to increase your website visitors below.
What are the Best SEO Tips for Your WordPress?
1. Use the Yoast SEO Plugin:
How to increase visitors to your WordPress website can begin by structuring each of your post structures correctly. You can use the Yoast SEO plugin that is available for free.
Why Yoast? The Yoast SEO plugin doesn’t just help you add a meta description. This plugin has many features to help organize your SEO structure. Some of them are meta robot configurations, displaying snippet previews, RSS, XML configurations, to .htaccess, and robots.txt editors.
2. Create External and Internal Linking:
Internal linking is one of the SEO tips that help increase your website’s SEO score. Try to do internal linking to other pages on your website and make the visitors enjoy the flow of content you have. This method will reduce the bounce rate and make it easier for visitors to see other pages according to the information they are looking for.
If your website is new and does not yet have a lot of content, you can use links to blogs or other websites that support information on your website. This method is called External Linking.
Of course, we highly recommend that you only use trusted blog/website references. Why be trusted? Google prefers information-rich websites and doesn’t mislead users. So, the more reliable the information on your website, the better the performance will be.
3. Increase Website Access Speed:
The next among the best SEO tips is to increase website speed. Speed is a crucial aspect that can significantly affect the position of your website on search engines. Imagine if your website appears with loading long enough. Most likely, visitors will immediately leave your website without further ado.
This is certainly a bad impact on the conversion and reputation of your website. Instead of increasing the number of customers, visitors who just look around can run away and even go to another website.
There are many ways you can do, for example updating the WordPress version, removing useless plugins, database optimization, to choosing the right theme.
4. Avoid Broken Links:
Google always prioritizes quality content. One indication is that your website is free from broken links.
Broken links can be very annoying. Imagine you visit a website to get information but instead found an Error 404 page. Disappointing, right? Don’t you want to quickly move to another website that provides similar information? This is what visitors also feel when they find page 404 on your website.
Page 404 can also affect your website’s ranking in the Google search engine. How? When Google indexes your website pages, they will carry out various assessments including content and keywords. The existence of page 404 will make Google give a bad rating, which results in the difficult appearance of your website in search engines.
To overcome this you don’t need to search one by one manually. You can use Google Webmaster Tools to get any links that you need to fix.
5. Install Snippets on your WordPress:
Snippet provides additional rating information and even images about a page on your website. When they type in a keyword and your website appears it will display a rating.
Installing snippets can be done with the help of the plugin ” All In One Schema.org Rich Snippets “. You only need to install and adjust the snippet you want to appear.
Installing Rich Snippet can make your website look more unique, compared to other search results in search engines. This appearance can affect the increase in quality visitors who visits your website.
How do you do it? This is because visitors see additional relevant information about your website first on the search engine pages. In the long run, their level of trust in your service website will increase more rapidly. Not only that, but your SEO performance on Google’s search engine will also increase.
6. Image Optimization on a WordPress Website:
In addition to text content, image content on the website also needs to appear with quality resolution. Using clear and attractive images not only beautifies your website but makes your visitors more comfortable on your website, thereby reducing the bounce rate. However, you must be careful, do not let the image complicate the website, and even increase your website load.
Before you upload an image in each post, make a habit to resize it first. Next, fill in the image description and make sure you fill the Alt text and title. If you already have a lot of images on the website and want to do image optimization, take advantage of several plugins such as WP-Smush.it, WP Optimizer, Responsive Image, SEO Friendly Image, and many others.
7. Quality Content on a WordPress Website:
Content is king. This is the main rule if you want to succeed in the online world. Whatever you want to do, content must always be number one.
Google likes websites with quality content. You can see for yourself, the search results that appear in the top rank must have good content and are relevant to the keywords.
Suppose a customer types in the keyword ” free domain ” on Google. If your website has good content compared to other entries in the search engines, your website will be recommended by Google in the first place, and not others.
Content is not the only thing that needs to be optimized so that your website performs well in search engines. There are many other things that you need to pay attention to to improve search engine rankings.
8. Choose the Right Keywords:
Always consider keywords before you create content. You can use the help of tools such as Keyword Planner and KeywordTool.io to find relevant keywords related to searches most internet users do.
Interestingly, this tool is even free for you. Next, you only need to enter keywords in relevant content. Using the right keywords can increase the number of visitors visiting your website!
Backlinks can help increase traffic and customer confidence in your website. The more pages your website is recommended by blogs and other websites, of course, your website will be increasingly known. This popularity will later become one of Google’s benchmarks in displaying your website on the first page.
To get backlinks from other websites, you must first have good content and benefit many people first. If you meet these criteria, other blog/website owners are likely interested in posting content and backlinks to your website on their websites.
Also, you can network with other websites that have topics similar to yours. The similarity of the theme or topic of the website, plus the proximity factor of the relationship, can encourage other website owners to be interested in displaying the content you have.
There are many ways you can do to start a good relationship, for example, comment on their social media posts, discuss in blog posts, or contact them personally.
10. Add a Client Review Section to your Website:
Client reviews are one aspect that needs to be added to your WordPress website. Good impressions from reviews and comments from customers can help display a positive image of your service in the eyes of prospective customers.
A positive image can help increase the amount of traffic coming to your website and influence them to use your product/service. Therefore, you need to collect as many positive reviews as possible, but still, need to display them naturally.
Why natural? Made-up reviews (you may have seen them on the internet too often) will worsen the image of your service. Even worse, your website might be considered a fraudulent site by Google! Of course, you do not want this to happen, do you?
11. Avoid Duplicate Content:
Duplicate content means that there are two or more pages of a website/blog that has the same title or meta description on a website. The problem is, duplicate content will make it difficult for Google to determine which pages will be indexed.
Not only that, but duplicate content can also occur when there are two different websites but have the same content. Therefore, we strongly do not recommend you copy-paste from any blog or website.
Duplicate content can be avoided when you start creating articles. You are not advised to use the same title and meta description. Suppose you have many products and are sorted by price and on the same page.
Add code like the below <head> so that Google doesn’t get confused and can determine the main page you want to be indexed.
12. Take advantage of Google Analytics and Google Webmaster Tools:
Google Analytics is the ‘data warehouse management‘ of traffic that enters your website. This data can be used to analyze the performance of your website in detail. Put the code on the website, and you will see the number of visits, the origin of the visit, to which users frequently access pages.
Meanwhile, Google Webmaster Tools can help many aspects of website management related to Google SEO, for example checking the number of backlinks, the number of users searching for your website on search engines to checking websites when broken links occur.
Using these two tools, you can make SEO optimization more leverage. Detailed information from Google Analytics can be used as a benchmark for website performance. For example, if the number of visits is enough to satisfy you? Then, whether the origin of visitor traffic is as you expected? After getting definite data, you can determine what steps you need to take next.
Then, use Google Webmaster Tools for the continued optimization of your website. This tool will provide suggestions on which parts of your website need optimization. Follow the advice and see an increase in the performance of your website in the Google search engine!
13. Add robot.txt on your Website:
Every website registered using Google Webmaster Tools will be crawled by a Google bot. Google bot will store any files about your website in a database. This can endanger you, especially if the website config file stored in Google’s database is used by the irresponsible party for hacking your website.
Using robot.txt, you can determine which files can be searched by Google Bot and which files are not allowed. We strongly recommend that you add this file to your root directory. Robot.txt will help your website pages indexed by Google. The higher your ranking, the faster the more visitors will enter your website.
You can copy the code below to create your Robot.txt file.
User-agent: * Disallow: /wp-admin/ Allow: /wp-admin/admin-ajax.php
- User-Agent – Aimed at all search engines.
- Allow – Allow pages to be searched by Google Bot.
- Disallow – Prohibit Google Bot from browsing certain pages.
14. Add Videos Related to Products and Services:
When visitors land on your WordPress website, show them interesting content such as product introduction videos and the benefits of using the services you offer. Videos can help explain things more easily to potential customers.
We add video content to provide more explanation to website visitors. You don’t need to worry that this video will slow down the website load.
Take advantage of embed facilities from Youtube to save bandwidth and speed uploading your website. You can upload videos directly to your website. However, this method is even less efficient, especially for disk space and your website loading speed.
Use videos to increase the trust of prospective buyers and reduce the bounce rate of your WordPress website!
15. Use SSL on your Website:
The presence of SSL / HTTPS facilities increases the security aspect of your website. All forms of online transactions along with customer data are more secure with SSL / HTTPS. Besides being able to guarantee the safety of users when accessing your website, this facility is also preferred by Google. The Google search engine prioritizes SSL-based websites to appear on the first page.
Make your website more trusted and increase the security of the website. Google also prefers websites with secure access using HTTPS. Various online transactions on the website are safer and will indirectly increase visitors. Of course, SSL can be set up on your website through cPanel, the choice of SSL type can be tailored to your needs.
The SSL / HTTPS feature is quite easy to obtain. Usually hosting providers provide this service for a fee. However, nowadays you can even get SSL / HTTPS facilities for free. The installation is easy, you only need to access your website cPanel and the SSL option is available there. For further assistance, you can contact your hosting service technical support team.
16. Take advantage of Meta Description:
Search results will appear on the screen as soon as you type a keyword on Google. In this section, a description paragraph – or often called a meta description – that is interesting can lure users to visit your website. This can increase website traffic beyond the first ranking website in search engines!
In our previous post, we’ve explained how to write a good blog description. You can read and apply it to your website. Writing an excellent description is also the best SEO tip, so don’t try to ignore it.
We highly recommend using the full description to explain a page. But remember, this description must always be relevant to the content you have. The more meta description of your content is relevant & quality, (indicated by the presence of related keywords), the more likely your website is displayed in the first rank of Google.
17. Social Sharing Plugin to Attract Users from Social Media:
Make it easy for visitors to your website when they want to share content and favorite pages through social media. As you already know, social media is one of the potential sources for increasing your website traffic. Especially if your content is useful and needed by many people, be prepared to get high traffic. Well, to help them, you can install the Social Sharing plugin.
One that is widely used on the WordPress website is the Floating Social Bar plugin. Also, you need to “introduce” your blog’s content to social media accounts. Sharing is certainly not enough. You also need to put a link to your website to increase traffic.
So these were the best SEO tips that you can apply to your website? Try it now, and see the results to the fullest!
If you have tips or other ways, you can share them in the comments below. Don’t forget to subscribe to get the latest information about SEO. If you have any queries or doubt related to this article you can comment below we will get back to you with the solution.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.