22 Best Examples Of e-Commerce Websites With Attractive Designs 2021

Best Examples Of e-Commerce Websites

When creating an e-commerce website, the design is one aspect that cannot be overlooked. A charming and fully functional online store display will make potential customers feel at home for a long time exploring your site.

Creating an attractive online store design may seem quite difficult, but it is not. Here are 22 examples of the best e-commerce websites that can inspire you.

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1.  Amazon


Amazon is an excellent example of e-commerce design, with user-friendly website designs so customers can easily find what they’re looking for.

To speed up the shopping process, visitors can use a search engine on the site to find the desired item. The filter options available also help show the most relevant products.

Despite having millions of products on its marketplace, Amazon was able to simplify the interface. For example, all product categories are hidden behind the sidebar hamburger menu.

That way, users will not find it difficult with the many options so that site navigation becomes easier.

2.  Nova Smart Home

Nova Smart Home

This telecommunications company from Iceland has a unique microsite specifically for its smart home devices. Using animated 3D house models, their website also provides interactive product demos.

If you select a product category from the top navigation bar, the page will show you where the item is used in the home. When clicked, this website will display a series of smart home products that can be selected from that category.

While it would be better when viewed on a desktop screen, their microsite design is also fully functional on mobile devices. The top navigation will be the hamburger menu and the buttons will remain visible.

3.  Welly

If you want to create a minimalist-style online store, find inspiration from Welly. This first aid brand from the United States has a modern website design with its products displayed in the centre.

The interface is kept simple and neat with lots of free space. The use of a typographic hierarchy also makes the website easy to read, helping customers understand their core business.

Another interesting feature of this website is its colour palette, which is predominantly white for the background and green for the text, and accented with orange.

This colour combination will instantly draw the visitor’s attention to the elements that matter most, such as a call-to-action button. These tips must be kept in mind if you want to increase conversion rates.

4. Toothpaste Bite

Online store Bite is an example of an effective e-commerce website. Not only attractive, but their beautiful home page is also able to convey the message that their natural toothpaste product is worth a try.

For example, this website has a testimonial slider to load comments from top publications. Towards the bottom of the page, you can find reviews from users.

Also, their home page answers all-important questions about the products being sold, such as benefits and how to use them efficiently. They also added a few hero shots for the demo.

All of these elements combine to facilitate the user’s journey so that visitors feel more comfortable making transactions.

5.  Apple

Apple’s online store really highlights the quality of its products. Unlike most e-commerce websites, their product page looks like a landing page with a unique selling proposition, social proof, key advantages, and so on.

Their website also proves that a minimalist design is not only comfortable on the eyes but also able to attract the attention of visitors. With a plain background and lots of free space, customers will not be bothered by the product images that are quite real and large.

6. The Frans Hals Museum


The Frans Hals Museum

Want to make your e-commerce store colourful? Take a look at the Frans Hals Museum website.

Their site shows how bright colours can create eye-catching web designs without distracting visitors from the most important information.

To keep it easy to read, their website uses black for the text. The proportion of free space is also just right to balance out this combination of colours.

Apart from that, their website is also very user-friendly, with features like a search function that can recommend exhibits according to your character.

7. Simply Chocolate

Simply Chocolate’s online store is really interesting. While it may seem a little strange to some, the design elements can make it stand out from other e-commerce websites.

For example, their navigation menu uses a side-to-side layout for a unique effect, and their page interactions also provide a more dynamic browsing experience. Even though it seems less useful, this feature can attract visitors to linger on your website.

Another cool element is its one-page checkout feature. Here, buyers can fill in billing, shipping, and payment information so that the transaction process is faster.

8. Carrollwood Florist

With its beautiful design, this flower shop website is an example of a simple but still charming e-commerce website.

Its neat appearance makes this website look minimalist but full of colour. Their white background combines with the brightly coloured product photos, while the call-to-action buttons on their page also remain easy to see.

On the home page there is a large enough banner with a large headline and a product hero shot to give an impressive first impression. Towards the bottom, you’ll find a testimonial slider and an interesting Why Shop With Us section.

As a flower shop, they do not categorize their products according to the type of flower, but according to their purpose. Customers can easily choose the right product for their event or give a gift.

9.  Protest

Online clothing stores can find inspiration from the Protest website. The design not only looks simple and modern but also very easy to navigate.

One of the things that differentiate this e-commerce website from the rest is the clickable banner photo on their home page. If you click on one of the buttons, you can immediately buy the product shown in the photo.

The filter options are also very complete. You can display products based on their advantages, for example breathable,  waterproof, warm, and so on. Customers can also save time looking for items of a certain quality.

10.  Smokehaus

The Smokehaus website shows how you can provide a memorable experience like shopping at a physical store.

They don’t use a grid to display the products on sale but instead feature a slider that can be shifted to mimic the look of a butcher shop. To avoid confusion, the welcome messages on this website provide directions to visitors about their navigation.

Each time you add an item to your shopping cart, a notification will appear with a short message such as “Great choice!” or “Wow! We like that. ” These details may seem trivial, but they can give a more personal impression when shopping.

11. Sarah’s Snacks


Sarah’s Snack is a health food brand from the United States. To sell their products, this online store displays what they have to offer and inspires visitors to adopt mindful eating habits.

This website also has an attractive appearance with a bright colour palette. Their home page conveys what the company has to offer through effective and persuasive text.

As for usability, their product page is quite simple yet functional. Customers can filter products by category and sort them according to preferences. A shopping basket is available beside the product list so you can see the total price while shopping.

12. Vegan Essentials

Vegan Essentials

Website Vegan Essentials is an example of a cool e-commerce website to follow if you have a lot of products. A clear categorization and tagging system makes it easy for visitors to find the items they want.

One of the coolest features is the filter options. Since their online store must follow certain dietary preferences, the filters provided allow customers to find products according to their ingredients.

By design, the Vegan Essentials website fits the brand well. Apart from their green colour scheme, they also use decorative elements related to plants. These elements are placed at the bottom of the page to minimize distraction.

13. Skullcandy

The Skullcandy product page looks very elegant with various visual elements that make customers fascinated by the audio gadget on offer.

Photos showing various lifestyles on the page help customers see how they can use this product in their daily life. Several public figures have also appeared as models so that customers have more confidence in their products.

Also, the Skullcandy product page uses a basket button which is always available at the bottom so that customers can immediately make a purchase.

Another cool thing is, every product has a catchy slogan. This method can make your product easier to remember, and your customers feel happy with the product you are selling.

14. Bacca

The online store Bacca is an enviable illustration of highlighting your product. The photo on their page lacks a backdrop so it stands out against a bright background.

Product pages that are full width also make it easier for buyers to see items clearly without having to zoom in on them.

Also, the always-available navigation bar makes it easy for you to navigate this website when using a mobile device.

15. Port of Mokha

The Port of Mokha website emphasizes delivering its compelling brand narrative.

In this case, they used writing to do it. For example, a persuasive headline invites visitors to find out the process behind the coffee products they sell. Beautiful sentences about the pleasure of coffee also encourage users to immerse themselves in their stories.

For the writings to get the right spotlight, the text used adapts the typographic hierarchy to attract the attention of visitors.

And most importantly, they also put social proofs to increase their brand reputation, from testimonial sliders to comments from well-known publications. Their product page also displays customer ratings and reviews.

16. The Scott Resort & Spa

The Scott Resort & Spa

If you want to create a website for your accommodation business, you should look at the Scott Resort & Spa website for reference. Its neat and minimalist appearance makes visitors feel comfortable, so they are finally interested in having a vacation at this resort.

Their website features beautiful portraits to offer its service, both with beautiful photo galleries and video loops. An attractive animation while scrolling the page also enhances the user experience.

At the bottom of the page, there is the resort’s Instagram feed which not only functions as a promotional tool but also provides social proof.

Another unique feature is the full-screen overlay navigation which provides a trendy look and space for adding information.

17. Obachan

Obachan emphasizes the Zen lifestyle throughout his website. With a neat layout and lots of free space, this Japanese goods company can represent this quality through its e-commerce website design.

Even though it looks very simple, some elements on their website can make for a dynamic experience. From scroll animations, mouse effects, and custom cursors, visitors are sure to enjoy the process of browsing this e-commerce site.

Also, design features such as an always-available side menu, a search bar that appears like a pop-up, and the interaction to add items to the cart give a personal impression. Little details like these set Obachan apart from most other e-commerce websites.

18. Microbrasserie À la Fût

Even though it is intended for restaurants, this website also has an e-commerce section where customers can buy goods or beverage products made by this restaurant.

One thing that is unique about their online store is the checkout process. If you click the cart button, you can immediately access the checkout page without having to wait for the loading process.

There is a tab for each step, and customers can see the extent of their transaction processing. After filling in the information, you can return to the previous tab to check it again.

19. Neuro

This e-commerce website design is a great example of a small online store. The interface is focused on providing an attractive appearance, with high-quality product photos, animations and vibrant colour schemes.

The company only has two products, but you can see both of them hassle-free by simply clicking on the title. To maximize sales, there is an “Often Bought Together” section that sells different product variants.

20. DDNA

If you sell accessories or other decor items, designing a shop page to look like a portfolio gallery can be an effective way to showcase your products.

The DDNA website is an example that proves that this method works. Their shop page uses sliders instead of thumbnails and places products in the centre. Also, there is a handy filter system in the upper corner, so this website deserves to be an example of a cool online store website.

21. Lou Board

Lou BoardLou Board is one of the best eCommerce website examples with an attractive design. This electric skateboard company provides a lifestyle that you can feel by buying its products. You can see it from their videos and catalogue pages.

Their e-commerce website design provides easy navigation through a bold colour palette. The fonts on their menu bar are also spaced appropriately, and the thickness is comfortable in the reader’s eye.

By combining large, borderless images and parallax scrolling,  their own e-commerce design looks immersive. Lou Board’s moving visuals are placed precisely in certain parts so that visitors don’t feel disturbed.

22. Nixon

NixonNixon has an unusual USP (unique selling point). The text on their website can convey this message to the visitor in just two sentences.

The contrasting and vivid sans-serif font options are very visible on their home page which has a dark red background.

In keeping with the font choices, Nixon’s call-to-action buttons are also fairly easy to read and are designed with precise padding that is easy to distinguish.

Their website also provides an excellent categorization of their various products. They add a lot of free space between existing sections making it easier to navigate and read the text.

Additionally, their checkout page provides a list of product recommendations to drive sales.

What Makes E-Commerce Website Design Attractive?

To design an attractive e-commerce website, there are several elements that you must consider.

A cool website design is not only about aesthetic appearance, but also puts the user experience first. With an aesthetic, easy-to-look, and easy-to-browse e-commerce design, you’re ready to succeed with your online business.

If you want to create a website with an attractive design for your online store, pay attention to the following elements:

Provide Clear Directions for Next Steps

When users visit your online shop website, they need to know what to do next and how to do it.

In this case, the applied web design should help visitors explore your online store without giving too clear instructions. In fact, it would be even better if your e-commerce design could lead them to the end of the conversion flow.

Here are some tips that can be followed to improve website usability:

    • Distinguish static items from clickable items.
      For example, don’t use the same colour and font style for hyperlinks and text. The target audience is more likely to be interested in clicking on a link if the text appears different.
    • Create an attention-grabbing call-to-action button.
      Try using a 3D design or a bright colour like red or green. Add a message that seems to encourage the customer to immediately do something, for example, “right now” or “today is the last.”
    • Use visual hierarchy.
      In other words, organize your content according to priority. This will help direct the user’s view of the most important elements in your store.

Use a Mobile-First Design

With internet traffic currently dominated by mobile browsers, Google is now prioritizing mobile-friendly websites on the results page.

You must ensure that your e-commerce website can be accessed seamlessly on mobile device screens to improve user experience and site SEO.

Follow these tips to create a mobile-first website:

  • Use a responsive design. This method ensures that your online shop appearance will still be suitable for any device.
  • Optimize the website for scrolling. For example, add a navigation bar that remains available on the web page design so that users don’t have to open another page.
  • Large element compression. If the website content is optimized only for desktop devices, the mobile browser will take longer to load your online store. You can start optimizing your image using a tool like Compressor.io.

Stay consistent with your online store branding

For your business to be better known, company branding must be able to attract the attention of the target audience.

One way to do this is by adopting brand consistency. In this case, you need to design the website to make it more memorable with repetitive elements.

As a result, your brand will be more easily recognized and able to stand out from competitors.

There is an easy way to create brand consistency, namely by designing a brand style guide. This guide serves as a reference for the design elements that will be used on your platforms, such as social media and brand websites. You can also read about it when designing product mockups.

If you don’t know where to start, try creating a brand logo first. Thus, you can get an idea of ​​a visual representation of your business and then move on to other brand elements.

Make sure your e-commerce site is neat and easy to read

Simple appearance is the key to designing an attractive e-commerce website. You shouldn’t add unnecessary decorative elements, as this can clutter up the page and its appearance.

Likewise with the text, most users today do not like text that is too long and prefers to browse the pages to find information quickly. Therefore, don’t use too much text on your website.

For this, try the following tips to make your website look neat and easy to read:

  • Give it some free space. This method not only makes reading content easier but also makes the appearance of your online store simpler for visitors.
  • Divide long paragraphs into shorter text. Information will be easier to read and understand quickly.
  • Find out if your content is easy to read. A tool like Readable can check your sentence length and style.

How to Make an e-Commerce Website

After knowing the points for making an attractive e-commerce website design and seeing some examples of cool e-commerce websites, it’s time to find out how to make one.

Here are the steps for designing an e-commerce website:

1. Decide What You Will Sell and Choose a Business Model

Deciding which products or services to sell is the first step in creating an e-commerce business.

There are countless ways to find product ideas. For example, you can view trends, products related to hobbies and niche markets, and launch problem-solving products.

Regardless of your target audience, be sure to look for ideas first and pick the ones that feel will work best.

After identifying the product, determine how you will get it.

Here are some of the most common types of business models that will inspire you:

  • Wholesaler. This model is done by selling the product back in large quantities.
  • Dropship. You work with suppliers and leave the production and shipping processes to them.
  • Production. Products are made from scratch. This business model allows you to do QC throughout the production process.
  • White labelling. You take a finished product from another manufacturer and then brand it with your own.

2. Select the e-Commerce Platform

Lots of platforms are available to create an online store. However, each platform has its own advantages in meeting certain needs.

If you don’t want the hassle, start with a hosted platform. You only need to pay a monthly subscription fee to start an e-commerce website.

Some of the most popular platforms for hosted e-commerce include:

  • ZeroThe price offered is still affordable but with essential features for an e-commerce store, such as abandoned cart recovery and inventory management.
  • BigCommerceOffers cross-channel e-commerce business features for sale on marketplaces and social commerce channels such as Facebook and Instagram.
  • ShopifyOffers integration with dropshipping applications such as Ordoro, eCommHub, and Inventory Source for easy dropshipping business setup.

For more complete control over your site, try a self-hosted platform. But remember, these types of platforms take longer to create and maintain.

Below are our picks for self-hosted e-commerce platforms:

  • WooCommerceAdd this plugin to turn your WordPress site into an online store. Some of the available integrations are WooCommerce Payments, Stripe, and MailChimp.
  • MagentoA powerful platform to scale your e-commerce. Supports B2B e-commerce, mobile commerce, and global expansion.
  • PrestashopThe best choice to increase revenue with the product highlight feature provided. With this platform, you can promote certain products and sell them globally with 195 free translation modules provided.

3. Select a Template and Customize

When choosing a template, make sure to choose a responsive and mobile-friendly option. This is important for the success of your online store because nowadays almost everyone shop via mobile devices.

Don’t forget to choose a web design that reflects your brand identity through visual elements, such as colour schemes and font choices.

For example, see Zyro’s Safa below.

The black and white colour scheme and large, clear sans-script font choices convey a modern, dynamic and strong business identity.

This template is also suitable for online stores that sell tech items and other modern products.

For self-hosted platforms, you can find templates from a variety of theme marketplaces, such as ThemeForest,  TemplateMonster, and Colorlib.

After choosing a template, start making adjustments by adding a logo, page, and text. Pay attention to design aspects as well, such as colour palettes and typography.

4. Start your online store

After everything is done, you just need to start your online store.

We will use Zyro as an example because the process is easier than others and has a special category for online store templates.

Here are the steps:

  • Add product. This includes adding a name, image and description to the product page.
  • Review of regional arrangements. Select the country, currency and language of your online shop.
  • Choose a shipping option. You can add local, pick-up, or international delivery options. If selling non-physical products such as music or software, select disable shipping.
  • Add a payment method. Include a debit or credit card, online payment gateways like PayPal and Stripe, as well as manual payment options like COD.

Start Your e-Commerce Website Now

If you want to make an attractive design, the examples of e-commerce websites that we have provided will definitely inspire you. Each example of an e-commerce website has its own creative design and details, so go ahead and decide which elements you want to add to your own site.

In conclusion, here are some examples of the best e-commerce websites available today:

  • Amazon – this eCommerce giant has a user-friendly online store with a simple interface.
  • Nova Smart Home – shows how interactive product demos can be used to sell items.
  • Welly – minimalist web design and a captivating colour palette draw the visitor’s attention to the main element.
  • Toothpaste Bite  – an effective online store with social proofs and a complete home page.
  • Apple – sleek design highlights vivid, vivid images.
  • Frans Hals Museum – an example of an e-commerce website that is colourful but easy to read.
  • Simply Chocolate – unique elements make this online store different from most websites.
  • Carrollwood Florist – an online florist website with a bright colour scheme and a beautiful home page.
  • Protest – has a clickable banner image and full filter options.
  • Smokehaus – an example of an eCommerce website that gives a physical store feel.
  • Sarah’s Snacks – an online shop that not only sells products but also promotes healthy eating habits through its design.
  • Vegan Essentials – comes with advanced filter options for diners on a specific diet.
  • Skullcandy – includes tons of visual elements, sticky basket buttons and catchy slogans for each item.
  • Bacca – transparent backdrops and colourful backgrounds highlight their product images.
  • Port of Mokha – affixing memorable marketing text and social proof to increase brand reputation.
  • The Scott Resort & Spa – using minimalist designs and images, inspire visitors to take a vacation.
  • Obachan – adopting a Zen lifestyle that is promoted by this Japanese goods company.
  • Microbrasserie Á la Fût – has a fast and easy checkout process.
  • Neuro – an example of an online shop website with an attractive design.
  • DDNA – uses the portfolio gallery slider to present products.
  • Lou Board – large, borderless image on the home page design attracts the attention of the visitor.
  • Nixon – clear and decisive writing makes it easy for potential customers to understand the company’s values.

After looking through these examples of e-commerce websites, now is the time to start designing your perfect e-commerce website.

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