Achieving Results With These SEO Studies
Practising search engine optimization (SEO) techniques that actually work is crucial for all businesses, whether big or small. Entities need to be found online considering that most people do their searches online these days.
Being run predominantly by artificial intelligence, search engines are quite challenging to comprehend. But SEO practitioners are beginning to understand them better through various case studies.
Industry researches often reveal that the power of search engines is influencing the buyers’ decisions and behaviour. For instance, some 87% of buyers begin their journey by searching for a product and comparing prices online, according to the results of a study conducted by Salesforce.
Results from a few of these case studies can be used as a general guide for other businesses to emulate, depending on the specific SEO boosts they need. Take inspiration from these Search Engine Optimization Case Studies and see your business grow.
- Scoring High in Local Business Searches Requires Multiple SEO Techniques
You may rank high on the search engine results page, but if the same can’t be said on your local businesses search results, you’re still missing out on a potentially huge untapped market.
If your business has a physical store or presence, for instance, if you’re running a restaurant, your focus should be on customers who can actually set foot on our store or have their orders delivered by nearby establishments.
An SEO company’s case study focused their methods in optimizing local search results by doing the following:
Local On-page OptimizationTechniques– On-page SEO, as the name implies, refers to methods that boost your search rankings by tweaking your website, as well as the contents in it.
In this case, the site was revamped to using three main steps: technically, using local scheme mark-up among other enhancements, creating high value and relevant content, as well as enhancing customer or user experience of the site. Here’s an ultimate guide to optimizing on-page SEO for useful reference.
Local Off-page Optimization Techniques-Comparatively, off-page SEO refers to activities that are aimed outside of your actual site. It aims to build links toward your site to build brand awareness, as well as earn trust and authority. While a lot of this method has to do with link-building, other strategies such as collaborating with other content creators, social media boosting, and in-person business promotion, also work for its advantage.
Local Business Listing- Some businesses may not see the need in having their businesses listed locally, especially if they’re doing well in search rankings. This is a misconception. Have your business listed through a program run by search engines so it appears on search results using local keywords—allowing you to corner a huge chunk of the local market.
- Site Migration and Improvements Can Cause Your Site to Lose Its Ranking, But Not If You Do These
Organizations often implement site overhauls in an attempt to improve a business website, only to find out that the results don’t come out as intended. According to an executive for one of the biggest online companies, it’s said that making changes on your website can sometimes be a costly mistake. It can lead you to disappear from the top results on the search engine results page.
A site revamps, which can cover activities such as redesigning, updating content to adhere to SEO best practices, and other major changes, when done without proper care and attention, can confuse the search engine, and treat your website as a fresh one.
Such was the case for a company that hired an SEO firm to conduct site migration and enhance the website’s organic traffic, with success. Instead of experiencing losses, the site concerned enjoyed a significant increase in traffic: from at least 20,000 visitors in a month to more than 31,000 following the site overhaul.
The SEO company made sure not to lose indexed pages and data by organizing page data from the existing site, matching uniform resource locator (URL) and redirects, and making sure there were no major changes in the content and page data.
Restoring the URL structure, internal linking, and content as well as the page layout, are the keys to having your site retain or improve in rankings despite a revamp.
In some cases, you need to make use of structured data to make it easier to store, access, and update site data. Structured data provides a standardized and organized manner in providing information to search engines.
The Bottom Line
To ensure that your business stays highly visible online, it’s no longer enough to know the basic SEO techniques. Hiring service providers may be your best bet as the work requires technical expertise and the latest SEO updates. If you have neither, don’t fret because it’s not a lost cause.
Assess your site’s weaknesses by conducting a site audit and take heed of the case studies presented online to give you a good head start.
Mustafa Al Mahmud is the Founder and CEO of Gizmo Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.